Today, 82% of companies use online survey software to take the pulse of their audience. However, professionals who need to create these questionnaires face a major challenge from the start: how to navigate through the multitude of available platforms? The task proves complex, between free solutions with limited capabilities and premium versions with sometimes prohibitive pricing.
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How to choose your online survey platform?
Before choosing an online survey platform, it’s necessary to analyze several criteria. This step ensures that the selected tool meets your needs and aligns with your objectives.
The 3 main criteria to consider
Data security is paramount, particularly for studies involving sensitive information.
The user interface must be intuitive, allowing for quick adoption by the user(s).
Technical support and available documentation are also decisive elements, as is the platform’s ability to handle different response volumes.
The different types of possible surveys
Modern online survey platforms offer a variety of formats. Customer satisfaction questionnaires, market research, internal surveys, and quizzes are the most common formats. Each platform offers its own question types: single choice, multiple choice, rating scales, open-ended questions, matrices, or conditional branching. The diversity of available formats must match your current and future data collection needs.
Budget and pricing: understanding the offers
The pricing structure of online survey platforms varies considerably depending on the features offered. Pricing models are generally based on the number of responses collected, the number of active users, or accessible features. It’s essential to compare free and premium offers while considering your long-term needs. Some platforms offer preferential rates for non-profit organizations or the education sector, while others offer customized solutions for large companies.
Top 4 best survey software
Selecting an appropriate online survey platform can significantly impact the quality and relevance of collected data. In the market, 4 solutions stand out for their features, ease of use, and value for money.
1. Drag’n Survey: the best online survey software
Drag’n Survey offers an interface fully available in 9 different languages. The platform offers more than 20 customizable question types and excels in creating responsive design questionnaires. Its advanced conditional branching system allows creating dynamic response paths adapted to participants’ previous answers. The real-time analysis dashboards and detailed exports in different formats facilitate results exploitation.
2. Survio: the solution adapted for SMEs
Survio offers accessible pricing for small and medium-sized businesses. The platform has over 100 pre-designed questionnaire templates, allowing for quick start-up. Its graphic customization features make it easy to adapt surveys to company branding. The tool also offers basic statistical analysis and data visualization features particularly useful for non-experts.
3. Qualtrics: the professionals’ choice
Qualtrics represents the high-end solution for organizations with advanced study and analysis needs. The platform stands out for its advanced statistical analysis capabilities and segmentation tools. Its panel management system and multichannel distribution options make Qualtrics particularly suitable for large market studies and academic research.
4. JotForm: versatility in service of surveys
JotForm allows creating not only surveys but also complex forms and includes a payment system. The American software offers an extensive library of widgets and integrations with popular third-party services. Its team collaboration features and permission management system make it a relevant choice for organizations with varied data collection needs.
Popular alternatives (SurveyMonkey, Typeform, Google Forms)
Although not included in our top 4, these platforms deserve mention for their specific characteristics. SurveyMonkey remains a reference with its large user base and proven features. Typeform stands out for its conversational approach and modern design. Google Forms, free and integrated with Google Workspace, represents a basic but effective solution for simple survey needs.
Detailed feature comparison
To help you make a choice, we have analyzed in detail the key features of each survey platform. This in-depth comparison highlights the strengths and particularities of each solution.
Interface and ease of use
Ergonomics varies considerably between platforms. Drag’n Survey and Survio prioritize an intuitive approach with streamlined interfaces and a drag-and-drop system for questionnaire construction. Qualtrics offers a more complex interface but very complete, requiring more learning time. JotForm adopts a modular approach with well-organized contextual menus, facilitating access to the many available features. Navigation and survey creation are particularly smooth on Drag’n Survey and Survio, while Qualtrics and JotForm require more thorough familiarization to fully exploit their potential.
Customization options
Customization possibilities constitute a major differentiating criterion. Drag’n Survey offers advanced customization of questionnaire appearance, with a wide choice of themes and the ability to integrate branding elements. Survio focuses on essential but effective customization options, with easily adaptable pre-designed templates. Qualtrics stands out for its advanced customization options, including complex conditional logic and error message customization. JotForm offers a balanced approach with a wide variety of professional templates and the ability to modify CSS code for precise adjustments.
Data analysis and export
Analysis capabilities vary significantly between platforms. Drag’n Survey offers intuitive dashboards with real-time visualizations and customizable exports in several formats. Survio offers basic but effective analysis features, ideal for common needs. Qualtrics excels in advanced statistical analysis with sophisticated data cross-tabulation tools and text mining capabilities. JotForm offers automated reports and customizable dashboards, with the ability to export data in different formats, notably Excel and CSV.
All four platforms allow raw data export, but Qualtrics and Drag’n Survey offer the most comprehensive options in terms of report customization.
Available integrations
Integration capabilities constitute a crucial aspect for companies’ digital ecosystem. Drag’n Survey offers native integrations with major CRMs and marketing tools, facilitating process automation. Survio offers basic but essential integrations, particularly with Google Analytics and social networks. Qualtrics has the most extensive integration catalog, including connections with advanced analysis tools and enterprise platforms. JotForm distinguishes itself with numerous integrations with payment services and productivity tools, as well as its robust API allowing custom developments.
All platforms offer webhooks for custom integrations, but their implementation varies in complexity.
More about surveys:
Essential survey solutions, click here
The most popular quiz tools, click here
Calculate Net Promoter Score, click here
The best free questionnaire tool, click here
Succeed with a satisfaction survey, click here
Test SurveyMonkey and its features, click here
Find an app to create a questionnaire, click here
The importance of NPS for businesses, click here
Typeform features and its competitors, click here
Find a satisfaction questionnaire example, click here
Compare Google Forms with form solutions, click here
Read the article:
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