Often the terms survey and questionnaire are used interchangeably and indiscriminately by many in the industry and business. This is because both are usually understood to be the same tool for the same aims – to obtain information from respondents to help the business move forward. However, there are some differences between the two elements. ...

How you design your survey will impact the response rate from the audience. A well-designed collection form will look aesthetically pleasing to your audience, while being simple to understand and easy to follow on a screen. This will increase the amount of data you can collect from your target group, which will give you a ...

Surveys can be utilized by organizations of all sizes. Even large organizations that have multiple locations can adopt survey led marketing to help them define branding, strategies and other aspects of business operations to make them more efficient and profitable. Here are some of the benefits big businesses can experience by sending surveys. >> Create ...

When it comes to collecting information from your audience, a survey can be a powerful tool. However, getting your audience to actually complete the survey is the first battle that you’ve got to face. If you can’t convince them to start answering your questions, then your survey will have limited value to it. Luckily, there ...

Managers know that when they have the results from a questionnaire they’re getting the feedback from customers and can use that in future projects. But this information can be gathered in many different ways from respondents. This is why some business leaders choose other methods, other than surveys, of collecting feedback. However, surveys are the ...

Surveys are a valuable asset for your business. There are numerous ways that you can use them, but so many businesses limit their use. Most businesses will send them out to collect feedback about products and surveys. The responses that are collected from the survey questions can help define the future development and delivery of ...