Intuition is a wonderful thing. People are always told to trust their guts, but there is a lot of evidence to say that by trusting… Read More »
Ambiguous questions are some of the most dangerous elements of a survey. They can ruin the reliability and the usefulness of the results, which could… Read More »
Getting the feedback from your customers is important. It demonstrates where you’re succeeding and where you’re not matching customer expectations. This can be an important… Read More »
Employees like to have feedback. It helps them improve their general effectiveness in their work and directs them to how they can improve themselves to… Read More »
Losing a key employee in your business can be challenging. It can disrupt business activities and reduce the quality and level of productivity you have.… Read More »
Benchmarks are a simple, but important part of any business project. You need them to measure success against goals during a project. Discovering benchmarks can… Read More »
Surveys in business projects are excellent ways to create benchmarks in order to measure success, define end goals, and discover challenges early on. However, sometimes… Read More »
Surveys have been in use for research purposes for nearly ninety years. It was in the early 1930’s that Paul Lazarsfeld first introduced them for… Read More »
If you’re looking to engage your target market, then there is no better way to do it than with a quiz. Quizzes that provide some… Read More »
When it comes to market research, you need to collect lots of information from your target audience to ensure you make the most of campaigns… Read More »