Discovering a city’s history while having fun is the innovative concept offered by Au fil de nos histoires (In the Thread of Our Stories). This company founded in 2021 by Isabelle Martins offers quiz-walks that transform heritage discovery into a playful experience. To create these interactive tours, the founder found in Drag’n Survey the ideal tool. Here’s a look at a collaboration that enriches the tourist offerings of French municipalities.
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The Genesis of Au fil de nos histoires: An Idea Reinventing Local Tourism
Traditional guided tours now have a formidable competitor. Born from a passion for heritage and local history, Isabelle Martins’ company transforms urban discovery into a genuine cultural treasure hunt.
A Family Business Serving Communities
Founded in 2021, Au fil de nos histoires (In the Thread of Our Stories) is supported by an effective team. Isabelle, manager and principal creator, relies on two “quality volunteers” – her husband and eldest daughter. Together, they design routes that highlight the identity of French cities.
An Original Concept Between Tourism and Gaming
The principle is simple but tremendously effective: offering visitors and residents walks punctuated with questions that reveal the history, anecdotes, and current events of communities. These circuits, lasting between 30 minutes and 1.5 hours, allow participants to discover emblematic monuments as well as lesser-known places such as local artisans’ workshops.
Qualitative Surveys: The Technical Challenge Met by Drag’n Survey
Creating quiz-walks involves designing attractive and functional quizzes. A technical challenge that traditional tools could not meet satisfactorily.
The Limitations of Free Solutions
In the beginning, Isabelle Martins used Google Forms to create her quizzes. But she quickly encountered the limitations of this tool: lack of customization, visually unappealing interface, and data processing unsuited to the specific needs of her activity.
The Search for a Professional Solution
Faced with these obstacles, the founder of Au fil de nos histoires (In the Thread of Our Stories) sought a more powerful alternative. Her priority criteria: variety of possible question types, advanced customization, ease of creation, and reasonable cost for a transition from a free solution.
How Drag’n Survey Transforms the Quiz-Walk Experience
The switch to Drag’n Survey marked a turning point in the quality of routes offered by the company. This European platform provides the necessary features for creating sophisticated questionnaires.
Features Adapted to Specific Needs
Isabelle regularly uses several key features that enhance her quiz-walks: text areas, multiple choice, image selection, free fields, and translations. She has also built up a well-stocked question bank that facilitates the creation of new routes.
Complex Yet User-Friendly Quizzes
The quiz-walks of Au fil de nos histoires (In the Thread of Our Stories) sometimes include more than a hundred pages! Thanks to Drag’n Survey, this complexity becomes manageable. Participants are smoothly guided from one waypoint to another, from the town hall to the church, passing by castles, fountains, and iconic squares.
The Impact of Quiz Quality on Brand Image
Choosing a professional solution has direct repercussions on how the company is perceived by its institutional clients.
A Reinforced Professional Image
Isabelle Martins confirms: “The Drag’n Survey platform being much more qualitative contributes to the professional image of my creations and much more easily attracts my contacts.” This visual and functional improvement facilitates partnerships with town halls and tourist offices.
A Decisive Commercial Argument
Quiz quality has become an important selling point for the company. Cities and tourist offices, the main targets of Au fil de nos histoires (In the Thread of Our Stories), are sensitive to the polished and professional aspect of quiz-walks that showcase their heritage.
Data Analysis Serving Customer Relations
Drag’n Survey also offers analysis features that allow the company to better track the use of its quiz-walks.
Regular Reporting for Institutional Partners
Each quarter, Isabelle extracts and analyzes usage data from her quiz-walks. She synthesizes this information and transmits it to partner town halls and tourist offices. A practice she had not implemented with her previous tool.
From Quantitative Analysis to Continuous Improvement
The founder of Au fil de nos histoires (In the Thread of Our Stories) notes a clear improvement in her work process and client feedback. The visibility on route attendance allows for adjusting the offering according to user preferences.
Isabelle Martins’ quiz-walks represent an innovative approach to local tourism. Thanks to Drag’n Survey, this family business can offer professional-quality experiences that appeal to both visitors and institutions. A beautiful illustration of how the right tool can help a creative company realize its vision and enhance French heritage.
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German – Wie Au Fil de nos Histoires Drag’n Survey nutzt, click here
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French – Comment Au Fil de nos Histoires utilise Drag’n Survey, click here
Portuguese – Como Au Fil de nos Histoires utiliza o Drag’n Survey, click here