When you’re an entrepreneur, you’ll want to get as much information as possible. There are several ways to do so. The first is to look… Read More »
While writing a survey, you need to ensure that the questions you’re asking are offering value to the data you’ve collected. This means that you’ve… Read More »
When it comes to running a survey, whether it is with potential customers, past bosses or employees, there are lots of best practices. Using these… Read More »
Intuition is a wonderful thing. People are always told to trust their guts, but there is a lot of evidence to say that by trusting… Read More »
Ambiguous questions are some of the most dangerous elements of a survey. They can ruin the reliability and the usefulness of the results, which could… Read More »
Benchmarks are a simple, but important part of any business project. You need them to measure success against goals during a project. Discovering benchmarks can… Read More »
Surveys in business projects are excellent ways to create benchmarks in order to measure success, define end goals, and discover challenges early on. However, sometimes… Read More »
Surveys have been in use for research purposes for nearly ninety years. It was in the early 1930’s that Paul Lazarsfeld first introduced them for… Read More »
When it comes to market research, you need to collect lots of information from your target audience to ensure you make the most of campaigns… Read More »
There are several ways that companies can collect information from groups. However, there tends to be two styles: one where data is collected, compiled later… Read More »