Behind every business crisis lies data waiting to be revealed. Donia Kebaili understood this when founding Atterdag, a consultancy where internal communication is fueled by both cross-functionality and fieldwork. But how do you collect this valuable information when working solo? Between surveys lost in production workshops and interviews where note-taking hinders genuine listening, this expert was looking for a solution adapted to the realities of an independent consultant. Her discovery of Drag’n Survey marked a turning point. European hosting, intuitive interface, free plan – here’s the story of a professional encounter that transformed the audit of an industrial SME in crisis, without ever compromising the confidentiality of field data.
>> Drag’n Survey, the accessible online survey software, click here
The Birth of Atterdag and Its Support Philosophy
Understanding Atterdag means first diving into a vision where communication and fieldwork form an inseparable whole. Before exploring this consultancy’s preferred tools, let’s get to know the person pulling the strings.
A Specialist Running the Show Alone
Donia Kebaili leads Atterdag, a consultancy that trains, advises, and supports SMEs in internal communication and HR practices. Working solo, she collaborates with management, HR departments, and communication teams, primarily in the industrial sector.
A Methodology Based on Cross-functionality
Atterdag’s approach stands on two legs: structuring the message with the communication department on one side, and activating teams through manager coaching on the other. As Donia summarizes: “For me, one doesn’t go without the other: communicating and experimenting in the field.”
Data Collection Challenges for Atterdag
Atterdag’s interventions require different phases of information gathering, each with its own constraints. Before discovering Drag’n Survey, several obstacles stood in the way.
Varied Survey Needs
Donia uses surveys at multiple stages of her interventions: upstream for diagnostics and needs analysis, during the coaching process to offer individual reflection periods, at the end of assignments to measure progress made, and finally as a medium-term monitoring tool (6 months and beyond).
Limitations of Traditional Methods
Before adopting Drag’n Survey, Atterdag juggled between several imperfect solutions:
- Paper surveys: time-consuming to collect, difficult to decipher, often misplaced
- Face-to-face interviews: complicated to take notes while remaining present in the exchange
- Google Forms: raising concerns about data protection and American hosting
Atterdag’s Discovery of Drag’n Survey
Faced with these difficulties, Donia set out to find a solution adapted to her specific needs and structure. Her search led her to a tool that would change her professional practice.
A Chance Encounter That Became Obvious
It was during a simple Google search, via a Canva article on online survey tools, that Donia discovered Drag’n Survey. This find quickly proved to be perfectly aligned with her professional expectations.
Precise and Demanding Selection Criteria
In her quest for an online survey tool, Atterdag’s founder had established clear priorities:
- European hosting of data, ensuring respect for confidentiality
- A responsive help center available by phone or email
- An intuitive interface not requiring hours of learning
- A free version adapted to the financial constraints of an independent structure
First Uses and Field Experience of Atterdag
Atterdag’s adoption of Drag’n Survey happened naturally, with quick mastery allowing immediate application to concrete assignments.
Simplified Deployment for an Independent Structure
With humor, Donia describes the tool deployment process: “I’m alone, so it was very simple. I agreed with myself, I validated with myself and my different selves, and off we went!” This lightness nevertheless masks a reality: ease of use represents a major asset for independent consultants.
A Concrete Use Case in a Crisis Situation
One of the first projects carried out with Drag’n Survey involved an anonymous survey in an SME with fewer than 100 people going through a human crisis. Faced with the manager’s lack of understanding, Donia proposed an audit beginning with qualitative interviews with a representative sample. To confirm whether these testimonials reflected the general atmosphere, she deployed an anonymous survey accessible for 15 days via a QR code.
The Strengths of Drag’n Survey That Won Over Atterdag
Several qualities made Drag’n Survey Atterdag’s preferred tool for its company interventions, revealing a perfect fit with its work philosophy.
Transparency and Simplicity as Shared Values
Donia highlights “transparency and simple access to information” as determining factors in her choice. These values, which she shares with Drag’n Survey, also reflect the approach she favors with her clients.
A Solution Adapted to Independent Consultants’ Constraints
The fact that Drag’n Survey offers a free plan taking into account the financial constraints of small structures was “decisive” in the decision of Atterdag’s founder. This attention to the specific needs of independent entrepreneurs demonstrates a market understanding that Donia particularly appreciated.
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Read the article:
Polish – Kiedy Atterdag poskramia dane z Drag’n Survey, click here
German – Wenn Atterdag Daten mit Drag’n Survey zähmt, click here
French – Quand Atterdag dompte les données avec Drag’n Survey, click here
Portuguese – Quando Atterdag domina os dados com Drag’n Survey, click here