Intuition is a wonderful thing. People are always told to trust their guts, but there is a lot of evidence to say that by trusting… Read More »
Ambiguous questions are some of the most dangerous elements of a survey. They can ruin the reliability and the usefulness of the results, which could… Read More »
Benchmarks are a simple, but important part of any business project. You need them to measure success against goals during a project. Discovering benchmarks can… Read More »
Surveys in business projects are excellent ways to create benchmarks in order to measure success, define end goals, and discover challenges early on. However, sometimes… Read More »
Surveys have been in use for research purposes for nearly ninety years. It was in the early 1930’s that Paul Lazarsfeld first introduced them for… Read More »
When it comes to market research, you need to collect lots of information from your target audience to ensure you make the most of campaigns… Read More »
There are several ways that companies can collect information from groups. However, there tends to be two styles: one where data is collected, compiled later… Read More »
Entrepreneurs can benefit hugely from surveys. They can help shape the future of your business in many ways from how you interact with staff to… Read More »
Often the terms survey and questionnaire are used interchangeably and indiscriminately by many in the industry and business. This is because both are usually understood… Read More »
How you design your survey will impact the response rate from the audience. A well-designed collection form will look aesthetically pleasing to your audience, while… Read More »