{"id":91,"date":"2015-05-14T15:14:33","date_gmt":"2015-05-14T14:14:33","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=91"},"modified":"2026-01-08T17:11:17","modified_gmt":"2026-01-08T16:11:17","slug":"les-etudes-preparatoires-a-la-realisation-dune-etude-de-marche","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/les-etudes-preparatoires-a-la-realisation-dune-etude-de-marche\/","title":{"rendered":"<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Les \u00e9tudes pr\u00e9paratoires \u00e0 la<\/span>   r\u00e9alisation d&rsquo;une \u00e9tude de march\u00e9<\/div>"},"content":{"rendered":"\n<p>La mise en place d\u2019une \u00e9tude de march\u00e9 n\u00e9cessite au pr\u00e9alable une phase de r\u00e9flexion. Cette phase comprend le cadrage, les enqu\u00eates&nbsp;pr\u00e9paratoires et l\u2019\u00e9laboration du projet.<\/p>\n\n\n\n<p>Lorsque le cadrage n\u2019apporte pas suffisamment d'informations pour comprendre le secteur d'activit\u00e9 d'un produit ou d'un service, la mise en place d\u2019\u00e9tudes pr\u00e9paratoires est n\u00e9cessaire.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;&gt; Rendez-vous sur <strong>Drag'n Survey<\/strong> pour cr\u00e9er un <strong>questionnaire d'\u00e9tude de march\u00e9<\/strong><\/em>, <strong><em><a href=\"https:\/\/www.dragnsurvey.com\/fr\/exemples\/etude-de-marche\">cliquez-ici<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"424\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/05\/etudes-preparatoire2.jpg\" alt=\"\u00c9tudes pr\u00e9paratoires\" class=\"wp-image-100\" style=\"width:489px;height:326px\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/05\/etudes-preparatoire2.jpg 636w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/05\/etudes-preparatoire2-300x200.jpg 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les cat\u00e9gories d\u2019\u00e9tudes pr\u00e9paratoires<\/h2>\n\n\n\n<p>Il existe plusieurs cat\u00e9gories d\u2019enqu\u00eates pr\u00e9paratoires. Elles d\u00e9pendent de la r\u00e9gularit\u00e9 et de l\u2019exclusivit\u00e9 des informations que l\u2019on souhaite recueillir.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">L'enqu\u00eate Ad hoc\u00a0<\/mark><\/h3>\n\n\n\n<p>Il s\u2019agit d\u2019une <strong>enqu\u00eate ponctuelle r\u00e9alis\u00e9e sur mesure pour le demandeur<\/strong>. L\u2019\u00e9chantillon d\u2019individus est variable d\u2019une enqu\u00eate&nbsp;\u00e0 l\u2019autre. L\u2019information recueillie est exclusive.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.dragnsurvey.com\/fr\/inscription\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png\" alt=\"\" class=\"wp-image-4559\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png 500w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz-300x120.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">L'enqu\u00eate Omnibus\u00a0<\/mark><\/h3>\n\n\n\n<p>Il s\u2019agit d\u2019une <strong>\u00e9tude r\u00e9alis\u00e9e pour le compte de plusieurs demandeurs<\/strong>. On posera des questions \u00e0 un \u00e9chantillon d\u2019individus fixe ou variable sur des p\u00e9riodes d\u00e9finies. Le demandeur ach\u00e8tera ses propres r\u00e9sultats.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">La consultation d'un panel\u00a0<\/mark><\/h3>\n\n\n\n<p>Il s\u2019agit de <strong>r\u00e9aliser des enqu\u00eates&nbsp;sur un \u00e9chantillon d\u2019individus identique<\/strong>. Les questions pouvant varier en fonction des \u00e9chantillons. L\u2019\u00e9tude par panel peut \u00eatre r\u00e9alis\u00e9e pour le compte de plusieurs demandeurs. Le demandeur pourra acheter ses r\u00e9sultats et dans certains cas, ceux de la concurrence.<\/p>\n\n\n\n<p>Aujourd'hui, certaines solutions de questionnaire en ligne mettent \u00e0 disposition un panel qu'il est possible de consulter en fonction de ses besoins. Les utilisateurs peuvent s\u00e9lectionner les crit\u00e8res qui les int\u00e9resses (\u00e2ge, sexe, CSP, niveau de vie, etc.) et acheter le nombre de pan\u00e9listes n\u00e9cessaire \u00e0 la r\u00e9alisation de leur \u00e9tude de march\u00e9. Sur Drag'n Survey, il est possible de <strong>s\u00e9lectionner une population \u00e0 interroger suite \u00e0 la cr\u00e9ation d'un questionnaire<\/strong>. En effet, plus de 3,6 millions de pan\u00e9listes sont disponibles sur la plateforme. <\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">La consultation d'un barom\u00e8tre\u00a0<\/mark><\/h3>\n\n\n\n<p>Il s\u2019agit d\u2019<strong>interroger diff\u00e9rentes personnes faisant partie d\u2019une m\u00eame cat\u00e9gorie d\u2019individus sur diff\u00e9rentes p\u00e9riodes<\/strong>. On fait appel \u00e0 un barom\u00e8tre pour \u00e9valuer, par exemple, l\u2019image d\u2019un type de produit.&nbsp; La consultation peut \u00eatre r\u00e9alis\u00e9e pour plusieurs demandeurs. Le demandeur pourra acheter ses r\u00e9sultats et ceux de la concurrence.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">L'enqu\u00eate aupr\u00e8s d'un march\u00e9-test simul\u00e9\u00a0<\/mark><\/h3>\n\n\n\n<p>Il s\u2019agit ici de simuler un achat afin de d\u00e9terminer le comportement des consommateurs. Le march\u00e9-test simul\u00e9&nbsp;est r\u00e9alis\u00e9 pour le compte d\u2019un client.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.dragnsurvey.com\/download\/telecharger_guide\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"211\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg\" alt=\"\" class=\"wp-image-464\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg 509w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter-300x124.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les circonstances de mise en place d\u2019\u00e9tudes pr\u00e9paratoires<\/h2>\n\n\n\n<p>Il existe plusieurs circonstances \u00e0 la mise en place d\u2019\u00e9tudes pr\u00e9paratoires. Elles peuvent \u00eatre n\u00e9cessaires si le probl\u00e8me est mal formul\u00e9 ou si le sujet est mal connu. En fonction des circonstances on parlera d'une \u00e9tude pr\u00e9paratoire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facultative<\/strong>\u00a0: elle intervient lorsque le probl\u00e8me est clairement pos\u00e9 et que le secteur est connu. Elle est utilis\u00e9e lorsque la d\u00e9cision rel\u00e8ve d\u2019un point tactique comme le choix de l\u2019emballage d\u2019un produit. Sinon on passe directement \u00e0 la r\u00e9daction du projet.<\/li>\n\n\n\n<li><strong>Pr\u00e9liminaire<\/strong>\u00a0: elle intervient lorsque le probl\u00e8me n\u2019est pas clairement pos\u00e9 et que le secteur n\u2019est pas bien connu. Elle devient alors indispensable pour mettre en place une <strong>\u00e9tude de march\u00e9<\/strong> solide et obtenir les r\u00e9sultats attendus.<\/li>\n\n\n\n<li><strong>Finale<\/strong>\u00a0: l\u2019enqu\u00eate pr\u00e9paratoire peut r\u00e9pondre dans certains cas au probl\u00e8me initial. On retrouve ce cas lorsqu\u2019une entreprise souhaite par exemple racheter un concurrent. S\u2019il n\u2019apparait pas int\u00e9ressant, l\u2019enqu\u00eate s\u2019arr\u00eate l\u00e0.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les erreurs d'\u00e9chantillonnage \u00e0 \u00e9viter lors des \u00e9tudes pr\u00e9paratoires<\/h2>\n\n\n\n<p>La qualit\u00e9 d'une \u00e9tude pr\u00e9paratoire repose en grande partie sur la constitution d'un \u00e9chantillon repr\u00e9sentatif. Plusieurs erreurs courantes peuvent compromettre la fiabilit\u00e9 des r\u00e9sultats. L'erreur de couverture survient lorsque la base de sondage ne couvre pas l'ensemble de la population cible, excluant ainsi certains profils pertinents. Le biais d'auto-s\u00e9lection appara\u00eet quand seules les personnes int\u00e9ress\u00e9es par le sujet r\u00e9pondent spontan\u00e9ment, cr\u00e9ant une homog\u00e9n\u00e9it\u00e9 trompeuse. Le biais de non-r\u00e9ponse affecte \u00e9galement les r\u00e9sultats lorsqu'une partie significative des personnes sollicit\u00e9es ne participe pas \u00e0 l'enqu\u00eate. Pour limiter ces \u00e9cueils, il est recommand\u00e9 de d\u00e9finir pr\u00e9cis\u00e9ment la population m\u00e8re avant tout \u00e9chantillonnage, de diversifier les canaux de diffusion du questionnaire et de relancer les non-r\u00e9pondants. Un \u00e9chantillon mal constitu\u00e9 conduit in\u00e9vitablement \u00e0 des conclusions erron\u00e9es et \u00e0 des d\u00e9cisions strat\u00e9giques inadapt\u00e9es.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La nature des informations \u00e0 recueillir<\/h2>\n\n\n\n<p>Le charg\u00e9 d\u2019\u00e9tude devra d\u00e9terminer la nature des informations qu\u2019il souhaite recueillir.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Les informations primaires<\/mark><\/h3>\n\n\n\n<p>Ces informations sont obtenues suite \u00e0 l\u2019observation ou \u00e0 l\u2019interrogation d\u2019individus (exemple&nbsp;: <strong>interviews de consommateurs<\/strong>).<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Les informations secondaires\u00a0<\/mark><\/h3>\n\n\n\n<p>Il s\u2019agit d\u2019utiliser les informations ou faire appel aux connaissances existantes sur le probl\u00e8me pos\u00e9 (exemple&nbsp;: les statistiques de ventes).<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Les informations param\u00e9tr\u00e9es\u00a0<\/mark><\/h3>\n\n\n\n<p>Il s\u2019agit de traiter des informations pour simuler plusieurs sc\u00e9narios comme les parts de march\u00e9.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019utilisation des informations disponibles<\/h2>\n\n\n\n<p>Il existe deux principales sources d\u2019informations disponibles.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">L\u2019\u00e9tude documentaire\u00a0<\/mark><\/h3>\n\n\n\n<p>Elle consiste soit \u00e0 \u00e9tudier les sources internes de l\u2019entreprise pour le compte de laquelle l\u2019\u00e9tude est r\u00e9alis\u00e9e (ex&nbsp;: chiffre d\u2019affaires, rentabilit\u00e9 d\u2019un produit, part de march\u00e9, veille concurrentielle\u2026), soit \u00e0 \u00e9tudier les sources externes (sources publiques, instituts sp\u00e9cialis\u00e9s dans la veille concurrentielle, presse professionnelle, internet\u2026).<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">L'entretien avec le demandeur de l\u2019\u00e9tude\u00a0<\/mark><\/h3>\n\n\n\n<p>Il permet de recueillir des informations sur les caract\u00e9ristiques d\u2019un produit et ceux de la concurrence, le prix de vente, les forces et faiblesses de la marque, etc. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Compl\u00e9ter les informations avec la mise en place d\u2019un panel<\/h2>\n\n\n\n<p>Un panel peut \u00eatre r\u00e9alis\u00e9 aupr\u00e8s des consommateurs et des distributeurs&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <strong>panel consommateurs<\/strong> permet d\u2019obtenir des informations sur le profil de l\u2019acheteur.<\/li>\n\n\n\n<li>Le <strong>panel distributeur<\/strong> permet d\u2019obtenir des informations sur les concurrents (parts de march\u00e9, prix de vente\u2026) et sur le march\u00e9.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La r\u00e9alisation d\u2019\u00e9tudes pr\u00e9paratoires permet d\u2019approfondir les connaissances et clarifier le probl\u00e8me pos\u00e9. On pourra utiliser les informations existantes et faire appel \u00e0 un panel. Elle intervient si n\u00e9cessaire apr\u00e8s la phase de cadrage et permet l\u2019\u00e9laboration du projet d\u2019\u00e9tude.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.dragnsurvey.com\/request\/demo\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"370\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png\" alt=\"\" class=\"wp-image-5399\" style=\"width:600px\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png 902w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-300x123.png 300w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-768x315.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Articles compl\u00e9mentaires&nbsp;:<\/strong><br>Le cadrage d'une \u00e9tude de march\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/le-cadrage-dune-etude-de-marche\/\">cliquez-ici<\/a><br>Comment faire une \u00e9tude de march\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/comment-faire-une-etude-de-marche\/\">cliquez-ici<\/a><br>R\u00e9aliser un questionnaire pour son enqu\u00eate, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/questionnaire-detude-de-marche\/\">cliquez-ici<\/a><br>Consulter un panel de consommateurs en ligne, <a href=\"https:\/\/www.dragnsurvey.com\/panel-consommateur\">cliquez-ici<\/a><br>Bien comprendre l'objectif d'une \u00e9tude de march\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/bien-comprendre-lobjectif-dune-etude-de-marche\/\">cliquez-ici<\/a><br>Mesurer la satisfaction avec le Net Promoter Score, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/calcul-net-promoter-score-nps-definition-presentation\/\">cliquez-ici<\/a><br>Mesurer le contentement avec une enqu\u00eate d\u00e9di\u00e9e, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/14-exemples-de-questions-questionnaire-de-satisfaction-client\/\">cliquez-ici<\/a><br>Les avantages de Drag'n Survey face \u00e0 Google Forms, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/5-meilleures-alternatives-google-forms\/\">cliquez-ici<\/a><br>D\u00e9couvrez la diff\u00e9rence entre un panel et un barom\u00e8tre, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/difference-panel-barometre\/\">cliquez-ici<\/a><br>Utiliser les questions ferm\u00e9es dans une enqu\u00eate en ligne, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/question-fermee\/\">cliquez-ici<\/a><\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Sources :<\/em><br>\n<em>Giannelloni, Jean-Luc et Vernette, Eric. Etudes de march\u00e9. Vuibert, 2012<\/em><br>\n<em>Vandercammen, Marc et Gauthy-Sin\u00e9chal, Martine. Etudes de march\u00e9s : m\u00e9thodes et outils. de boeck, 2014<\/em><br>\n<em>L\u00e9vy, Julien et Lendrevie, Jacques. Mercator : Th\u00e9ories et nouvelles pratiques du marketing. Dunod, 2009<\/em><\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La mise en place d\u2019une \u00e9tude de march\u00e9 n\u00e9cessite au pr\u00e9alable une phase de r\u00e9flexion. Cette phase comprend le cadrage, les enqu\u00eates&nbsp;pr\u00e9paratoires et l\u2019\u00e9laboration du projet. Lorsque le cadrage n\u2019apporte pas suffisamment d&rsquo;informations pour comprendre le secteur d&rsquo;activit\u00e9 d&rsquo;un produit ou d&rsquo;un service, la mise en place d\u2019\u00e9tudes pr\u00e9paratoires est n\u00e9cessaire. &gt;&gt; Rendez-vous sur Drag&rsquo;n&hellip;&nbsp;<a href=\"https:\/\/www.dragnsurvey.com\/blog\/les-etudes-preparatoires-a-la-realisation-dune-etude-de-marche\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\"><\/p>\n<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Les \u00e9tudes pr\u00e9paratoires \u00e0 la<\/span>   r\u00e9alisation d&rsquo;une \u00e9tude de march\u00e9<\/div>\n<p><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-etude-de-marche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les \u00e9tudes pr\u00e9paratoires \u00e0 la r\u00e9alisation d&#039;une \u00e9tude de march\u00e9 - Drag&#039;n Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/les-etudes-preparatoires-a-la-realisation-dune-etude-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les \u00e9tudes pr\u00e9paratoires \u00e0 la r\u00e9alisation d&#039;une \u00e9tude de march\u00e9\" \/>\n<meta property=\"og:description\" content=\"La mise en place d\u2019une \u00e9tude de march\u00e9 n\u00e9cessite au pr\u00e9alable une phase de r\u00e9flexion. 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