{"id":8556,"date":"2023-09-15T14:10:47","date_gmt":"2023-09-15T13:10:47","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=8556"},"modified":"2026-04-27T18:09:00","modified_gmt":"2026-04-27T17:09:00","slug":"importance-net-promoter-score-pour-entreprise","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/","title":{"rendered":"
L’importance du Net Promoter<\/span> Score pour votre entreprise<\/div>"},"content":{"rendered":"\n

Dans un univers toujours plus concurrentiel, comprendre les clients et s'adapter \u00e0 leurs besoins est devenue un indispensable pour les organisations. L'\u00e9valuation de la satisfaction client se fait fr\u00e9quemment par le biais d'un outil largement adopt\u00e9 : le Net Promoter Score (NPS).<\/p>\n\n\n\n

Cet outil joue un r\u00f4le dans l'am\u00e9lioration des performances des entreprises. Dans cet article, nous aborderons l'int\u00e9r\u00eat du NPS et comment il peut \u00eatre un r\u00e9el levier de croissance pour votre activit\u00e9.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

D\u00e9couvrir le Net Promoter Score<\/h2>\n\n\n\n

Le Net Promoter Score (NPS)<\/strong> est un indicateur qui permet de mesurer la loyaut\u00e9 des clients vis-\u00e0-vis d'une entreprise<\/a>. Tr\u00e8s simple \u00e0 mettre en place mais efficace, il se base sur la question suivante : \"Sur une \u00e9chelle de 0 \u00e0 10, quelle serait la probabilit\u00e9 que vous recommandiez notre entreprise, notre produit ou notre service \u00e0 un coll\u00e8gue ou \u00e0 un ami ?\"<\/p>\n\n\n\n

Les r\u00e9ponses obtenues sont ensuite analys\u00e9es afin de cat\u00e9goriser les clients en trois groupes distincts : les Promoteurs, les Passifs et les D\u00e9tracteurs<\/strong>. Chacun de ces groupes renvoie une image sp\u00e9cifique du sentiment global du consommateur envers l'entreprise.<\/p>\n\n\n\n

Les Promoteurs (score de 9 ou 10)<\/strong> sont les clients les plus fid\u00e8les et enthousiastes. Ils sont susceptibles de continuer \u00e0 acheter et \u00e0 recommander l'entreprise \u00e0 des prospects. Les Passifs (scores 7 ou 8)<\/strong> sont satisfaits mais non enthousiastes. Ils sont vuln\u00e9rables aux offres concurrentes. Les D\u00e9tracteurs (score de 0 \u00e0 6)<\/strong> sont les clients insatisfaits qui peuvent nuire \u00e0 la marque via un bouche-\u00e0-oreille n\u00e9gatif.<\/p>\n\n\n\n

En r\u00e9sum\u00e9, le NPS est un outil pr\u00e9cieux qui permet aux entreprises d'\u00e9valuer la satisfaction globale et de travailler sur la fid\u00e9lit\u00e9 client. Il met \u00e9galement en \u00e9vidence les points ou aspects d'un produit qui n\u00e9cessitent des am\u00e9liorations.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Pourquoi le NPS est-il important pour votre entreprise ?<\/h2>\n\n\n\n

Un score \u00e9lev\u00e9 montre qu'un nombre important de consommateurs est susceptible de recommander votre produit. Un score faible ou n\u00e9gatif montre que les acheteurs sont globalement insatisfaits. C'est un reflet direct de la performance de votre entreprise en mati\u00e8re de contentement<\/strong> et de sa capacit\u00e9 \u00e0 fid\u00e9liser ses clients.<\/p>\n\n\n\n

Un NPS positif est g\u00e9n\u00e9ralement interpr\u00e9t\u00e9 comme un signe de croissance potentielle<\/strong> pour votre organisation. Il indique que vos acheteurs sont satisfaits de vos services ou produits et sont enclins \u00e0 les recommander \u00e0 d'autres. <\/p>\n\n\n\n

Plus encore, un Net Promoter Score positif peut \u00eatre vu comme un avantage concurrentiel. En effet, il d\u00e9montre non seulement que votre entreprise r\u00e9pond aux attentes des clients, mais que les consommateurs sont pr\u00eats \u00e0 parler de vous \u00e0 de potentiels acheteurs. Le bouche-\u00e0-oreille positif<\/strong> peut consid\u00e9rablement amplifier la port\u00e9e et l'impact de vos efforts marketing.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Comment am\u00e9liorer votre NPS ?<\/h2>\n\n\n\n

L'une des mani\u00e8res les plus efficaces d'am\u00e9liorer votre Net Promoter Score est de travailler sur la qualit\u00e9 de votre service client<\/strong>. Cette d\u00e9marche implique de traiter les demandes des consommateurs de mani\u00e8re rapide et efficace. <\/p>\n\n\n\n

Proposer des produits de qualit\u00e9 est \u00e9galement un facteur qui permet d'am\u00e9liorer votre NPS. Des produits de qualit\u00e9<\/strong> garantissent le contentement des acheteurs. De plus, au-del\u00e0 de la qualit\u00e9 des produits, il est important que vos communications ne soient pas trompeuses. Les clients se sentent trahis lorsque les produits ne correspondent pas \u00e0 la description donn\u00e9e. De fait, cela peut nuire \u00e0 votre score.<\/p>\n\n\n\n

Enfin, maintenir une communication constante avec les clients<\/strong> est \u00e9galement une composante essentielle de l'am\u00e9lioration de votre NPS. Une communication ouverte et honn\u00eate peut aider \u00e0 cr\u00e9er une relation de confiance avec les consommateurs. En r\u00e9alisant r\u00e9guli\u00e8rement des mises \u00e0 jour sur les produits ou les services de votre entreprise, et en r\u00e9pondant aux questions des acheteurs de mani\u00e8re proactive, vous pouvez gagner la confiance des consommateurs et \u00e9ventuellement am\u00e9liorer votre Net Promoter Score.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Les avantages du Net Promoter Score<\/h2>\n\n\n\n

En r\u00e9sum\u00e9, le Net Promoter Score est un outil pr\u00e9cieux capable de mesurer le niveau de satisfaction de votre client\u00e8le<\/a>. En visant sans cesse \u00e0 am\u00e9liorer votre NPS, vous pourrez b\u00e2tir une relation de confiance avec vos acheteurs et les fid\u00e9liser<\/strong>.<\/p>\n\n\n\n

L'optimisation constante du NPS est une strat\u00e9gie efficace pour maintenir et accro\u00eetre votre base de consommateurs. De cette mani\u00e8re, vous n'attirerez pas simplement de nouveaux clients, mais vous garantirez \u00e9galement leur satisfaction et leur fid\u00e9lit\u00e9 envers votre marque. C\u2019est donc un excellent indicateur quant \u00e0 la performance globale de l'entreprise.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Articles compl\u00e9mentaires :<\/strong>
Les raisons d'am\u00e9liorer l'exp\u00e9rience client, cliquez-ici<\/a>
\u00c9volution de l'indicateur de Fred Reichheld, cliquez-ici<\/a>
Le fonctionnement du logiciel Google Forms, cliquez-ici<\/a>
Le plan d'action pour ma\u00eetriser la relation client, cliquez-ici<\/a>
Mesurer les connaissances avec un quiz en ligne, cliquez-ici<\/a>
Contruire un questionnaire en ligne sur Drag'n Survey, cliquez-ici<\/a>
Les erreurs \u00e0 \u00e9viter dans une enqu\u00eate de contentement, cliquez-ici<\/a>
Les avantages du sondage en ligne pour les entreprises, cliquez-ici<\/a>
Les 10 meilleurs services en ligne pour cr\u00e9er un sondage, cliquez-ici<\/a>
Un guide complet sur l'indicateur de Frederick Reichheld, cliquez-ici<\/a>
Cr\u00e9er un questionnaire conforme avec le r\u00e8glement Europ\u00e9en, cliquez-ici<\/a><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un univers toujours plus concurrentiel, comprendre les clients et s’adapter \u00e0 leurs besoins est devenue un indispensable pour les organisations. L’\u00e9valuation de la satisfaction client se fait fr\u00e9quemment par le biais d’un outil largement adopt\u00e9 : le Net Promoter Score (NPS). Cet outil joue un r\u00f4le dans l’am\u00e9lioration des performances des entreprises. Dans cet… Lire la suite »<\/p>\n

L’importance du Net Promoter<\/span> Score pour votre entreprise<\/div>\n

<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[42],"tags":[55],"class_list":["post-8556","post","type-post","status-publish","format-standard","hentry","category-enquete-de-satisfaction","tag-net-promoter-score"],"yoast_head":"\nL'importance du Net Promoter Score pour votre entreprise - Drag'n Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'importance du Net Promoter Score pour votre entreprise\" \/>\n<meta property=\"og:description\" content=\"Dans un univers toujours plus concurrentiel, comprendre les clients et s'adapter \u00e0 leurs besoins est devenue un indispensable pour les organisations. L'\u00e9valuation de la satisfaction client se fait fr\u00e9quemment par le biais d'un outil largement adopt\u00e9 : le Net Promoter Score (NPS). Cet outil joue un r\u00f4le dans l'am\u00e9lioration des performances des entreprises. Dans cet… Lire la suite »L’importance du Net Promoter Score pour votre entreprise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Drag'n Survey\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DragnSurvey\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-15T13:10:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T17:09:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2023\/09\/net-promoter-score-en-entreprise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"root\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DragnSurvey\" \/>\n<meta name=\"twitter:site\" content=\"@DragnSurvey\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"root\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/\"},\"author\":{\"name\":\"root\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#\\\/schema\\\/person\\\/cf51812fe9412da599e4b38df3779eb7\"},\"headline\":\"L’importance du Net Promoter Score pour votre entreprise\",\"datePublished\":\"2023-09-15T13:10:47+00:00\",\"dateModified\":\"2026-04-27T17:09:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/\"},\"wordCount\":880,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/net-promoter-score-en-entreprise.jpg\",\"keywords\":[\"Net promoter score\"],\"articleSection\":[\"Enqu\u00eate de satisfaction\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/\",\"url\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/\",\"name\":\"L'importance du Net Promoter Score pour votre entreprise - Drag'n Survey\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/net-promoter-score-en-entreprise.jpg\",\"datePublished\":\"2023-09-15T13:10:47+00:00\",\"dateModified\":\"2026-04-27T17:09:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/net-promoter-score-en-entreprise.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/net-promoter-score-en-entreprise.jpg\",\"width\":650,\"height\":433},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/importance-net-promoter-score-pour-entreprise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L’importance du Net Promoter Score pour votre entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/\",\"name\":\"Drag'n Survey\",\"description\":\"Le blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#organization\",\"name\":\"Drag'n Survey\",\"url\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/logo-carre-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/logo-carre-3.jpg\",\"width\":282,\"height\":229,\"caption\":\"Drag'n Survey\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DragnSurvey\\\/\",\"https:\\\/\\\/x.com\\\/DragnSurvey\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/#\\\/schema\\\/person\\\/cf51812fe9412da599e4b38df3779eb7\",\"name\":\"root\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/664d1c22e98294df0551213b1edc00163ec4edf91397c9c51fbd4acde513b85e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/664d1c22e98294df0551213b1edc00163ec4edf91397c9c51fbd4acde513b85e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/664d1c22e98294df0551213b1edc00163ec4edf91397c9c51fbd4acde513b85e?s=96&d=mm&r=g\",\"caption\":\"root\"},\"url\":\"https:\\\/\\\/www.dragnsurvey.com\\\/blog\\\/author\\\/root\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L'importance du Net Promoter Score pour votre entreprise - Drag'n Survey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/","og_locale":"fr_FR","og_type":"article","og_title":"L'importance du Net Promoter Score pour votre entreprise","og_description":"Dans un univers toujours plus concurrentiel, comprendre les clients et s'adapter \u00e0 leurs besoins est devenue un indispensable pour les organisations. L'\u00e9valuation de la satisfaction client se fait fr\u00e9quemment par le biais d'un outil largement adopt\u00e9 : le Net Promoter Score (NPS). Cet outil joue un r\u00f4le dans l'am\u00e9lioration des performances des entreprises. Dans cet… Lire la suite »L’importance du Net Promoter Score pour votre entreprise","og_url":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/","og_site_name":"Drag'n Survey","article_publisher":"https:\/\/www.facebook.com\/DragnSurvey\/","article_published_time":"2023-09-15T13:10:47+00:00","article_modified_time":"2026-04-27T17:09:00+00:00","og_image":[{"width":650,"height":433,"url":"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2023\/09\/net-promoter-score-en-entreprise.jpg","type":"image\/jpeg"}],"author":"root","twitter_card":"summary_large_image","twitter_creator":"@DragnSurvey","twitter_site":"@DragnSurvey","twitter_misc":{"\u00c9crit par":"root","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#article","isPartOf":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/"},"author":{"name":"root","@id":"https:\/\/www.dragnsurvey.com\/blog\/#\/schema\/person\/cf51812fe9412da599e4b38df3779eb7"},"headline":"L’importance du Net Promoter Score pour votre entreprise","datePublished":"2023-09-15T13:10:47+00:00","dateModified":"2026-04-27T17:09:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/"},"wordCount":880,"commentCount":0,"publisher":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2023\/09\/net-promoter-score-en-entreprise.jpg","keywords":["Net promoter score"],"articleSection":["Enqu\u00eate de satisfaction"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/","url":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/","name":"L'importance du Net Promoter Score pour votre entreprise - Drag'n Survey","isPartOf":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#primaryimage"},"image":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2023\/09\/net-promoter-score-en-entreprise.jpg","datePublished":"2023-09-15T13:10:47+00:00","dateModified":"2026-04-27T17:09:00+00:00","breadcrumb":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#primaryimage","url":"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2023\/09\/net-promoter-score-en-entreprise.jpg","contentUrl":"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2023\/09\/net-promoter-score-en-entreprise.jpg","width":650,"height":433},{"@type":"BreadcrumbList","@id":"https:\/\/www.dragnsurvey.com\/blog\/importance-net-promoter-score-pour-entreprise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.dragnsurvey.com\/blog\/"},{"@type":"ListItem","position":2,"name":"L’importance du Net Promoter Score pour votre entreprise"}]},{"@type":"WebSite","@id":"https:\/\/www.dragnsurvey.com\/blog\/#website","url":"https:\/\/www.dragnsurvey.com\/blog\/","name":"Drag'n Survey","description":"Le blog","publisher":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dragnsurvey.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.dragnsurvey.com\/blog\/#organization","name":"Drag'n Survey","url":"https:\/\/www.dragnsurvey.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dragnsurvey.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2025\/12\/logo-carre-3.jpg","contentUrl":"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2025\/12\/logo-carre-3.jpg","width":282,"height":229,"caption":"Drag'n Survey"},"image":{"@id":"https:\/\/www.dragnsurvey.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DragnSurvey\/","https:\/\/x.com\/DragnSurvey"]},{"@type":"Person","@id":"https:\/\/www.dragnsurvey.com\/blog\/#\/schema\/person\/cf51812fe9412da599e4b38df3779eb7","name":"root","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/664d1c22e98294df0551213b1edc00163ec4edf91397c9c51fbd4acde513b85e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/664d1c22e98294df0551213b1edc00163ec4edf91397c9c51fbd4acde513b85e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/664d1c22e98294df0551213b1edc00163ec4edf91397c9c51fbd4acde513b85e?s=96&d=mm&r=g","caption":"root"},"url":"https:\/\/www.dragnsurvey.com\/blog\/author\/root\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/posts\/8556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/comments?post=8556"}],"version-history":[{"count":17,"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/posts\/8556\/revisions"}],"predecessor-version":[{"id":13172,"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/posts\/8556\/revisions\/13172"}],"wp:attachment":[{"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/media?parent=8556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/categories?post=8556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dragnsurvey.com\/blog\/wp-json\/wp\/v2\/tags?post=8556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}