{"id":5894,"date":"2022-06-13T00:00:00","date_gmt":"2022-06-12T23:00:00","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=5894"},"modified":"2022-12-14T11:25:48","modified_gmt":"2022-12-14T10:25:48","slug":"sondage-d-opinion","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/sondage-d-opinion\/","title":{"rendered":"<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Quelle est l&rsquo;utilit\u00e9 d&rsquo;un<\/span>   sondage d&rsquo;opinion ?<\/div>"},"content":{"rendered":"\n<p>Lors d'une \u00e9lection, que ce soit pour les pr\u00e9sidentielles ou les l\u00e9gislatives, les sondages d\u2019opinion sont partout sur Internet.<\/p>\n\n\n\n<p>Chacun veut d\u00e9fendre son candidat pr\u00e9f\u00e9r\u00e9 et donner son opinion sur les autres ainsi que sur leurs programmes. C\u2019est ce qui fait que les enqu\u00eates d\u2019opinion sont n\u00e9cessaires en politique pour prendre le pouls aupr\u00e8s de la population et valider un projet ou non. <\/p>\n\n\n\n<p>Dans cet article, nous vous pr\u00e9senterons l\u2019IFOP qui est l\u2019<strong>Institut Fran\u00e7ais d\u2019Opinion Publique<\/strong> ainsi que les sites pour r\u00e9aliser un sondage et nos astuces pour en faire un moment de partage.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;&gt; <strong>Drag'n Survey<\/strong>, le logiciel fran\u00e7ais pour <strong>cr\u00e9er un sondage en ligne<\/strong>, <strong><a href=\"https:\/\/www.dragnsurvey.com\/sondage-en-ligne\">cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"411\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2022\/12\/sondage-opinion.jpg\" alt=\"\" class=\"wp-image-7126\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2022\/12\/sondage-opinion.jpg 650w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2022\/12\/sondage-opinion-300x190.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">L\u2019Institut Fran\u00e7ais d\u2019Opinion Publique (IFOP)<\/span><\/h2>\n\n\n\n<p>L\u2019Institut Fran\u00e7ais d\u2019Opinion Publique sert aux organismes d'\u00e9tat et aux institutions fran\u00e7aises pour r\u00e9aliser un type de questionnaire bien particulier : les <strong>sondages d\u2019opinion.<\/strong><\/p>\n\n\n\n<p>Les opinions des fran\u00e7ais sont recueillis et trait\u00e9s pour connaitre les pr\u00e9f\u00e9rences et l\u2019<strong>avis g\u00e9n\u00e9ral de la population<\/strong>. Par exemple, lors des \u00e9lections pr\u00e9sidentielles, des enqu\u00eates sont r\u00e9alis\u00e9es afin de conna\u00eetre l\u2019avis des fran\u00e7ais sur chaque candidat.<\/p>\n\n\n\n<p>L\u2019\u00e9chantillon repr\u00e9sentatif de la population interroger permet de faire ressortir des tendances sur les opinions des fran\u00e7ais ou sur les intentions de vote. <\/p>\n\n\n\n<p>Pour vous aider \u00e0 mieux comprendre ce qu\u2019est l\u2019<a href=\"https:\/\/www.ifop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IFOP<\/a>, l'un des instituts les plus connus au monde, voici quelques faits int\u00e9ressants sur lui :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u2019est le premier institut de sondage cr\u00e9\u00e9 en France <\/li><li>L\u2019IFOP est sp\u00e9cialis\u00e9 dans les sondages d\u2019opinion et les \u00e9tudes marketing<\/li><li>Les m\u00e9dias font souvent appel \u00e0 l\u2019IFOP pour les sondages \u00e9lectoraux, politiques et sociaux<\/li><\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.dragnsurvey.com\/fr\/inscription\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png\" alt=\"\" class=\"wp-image-4559\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png 500w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz-300x120.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">O\u00f9 trouver des sondages d\u2019opinion<\/span> ?<\/h2>\n\n\n\n<p><strong>Exprimer vos positions et votre opinion<\/strong> sur une loi quelconque vous tente ? Pr\u00e9parez vos arguments pour votre candidat pr\u00e9f\u00e9r\u00e9, nous avons les meilleures adresses pour vous !<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9pondre \u00e0 un sondage sur le m\u00e9dia 20 minutes<\/h3>\n\n\n\n<p>Le journal gratuit en ligne propose \u00e0 ses lecteurs <a href=\"https:\/\/www.dragnsurvey.com\/blog\/repondre-sondage-en-ligne\/\">une rubrique sondage<\/a> pour leur permettre d\u2019exprimer leurs opinions. Que ce soit pour un sondage politique, sportif, dr\u00f4le ou une enqu\u00eate sociologique, votre avis compte. Sur ce m\u00e9dia, il existe au moins un sondage pour chaque <strong>sujet d'actualit\u00e9 en France<\/strong>.<\/p>\n\n\n\n<p>Le site est tr\u00e8s sollicit\u00e9 par les fran\u00e7ais lorsqu'il s'agit de recueillir les intentions de vote pour <strong>les \u00e9lections pr\u00e9sidentielles<\/strong> ainsi que pour les projets de loi. Sur ce m\u00e9dia, vous avez la possibilit\u00e9 d\u2019interagir avec une partie de la population fran\u00e7aise en partageant votre opinion.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9er un questionnaire sur SurveyMonkey<\/h3>\n\n\n\n<p>SurveyMonkey est connu pour <strong>la cr\u00e9ation de questionnaires en ligne<\/strong>, mais saviez-vous que vous pouvez cr\u00e9er un  sondage d'opinion ?<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser le logiciel pour aider votre entreprise en <strong>cr\u00e9ant vos propres sondages<\/strong>. Cependant, il s'agit d'une solution am\u00e9ricaine avec des donn\u00e9es stock\u00e9es aux \u00c9tats-Unis. Cela peut poser probl\u00e8me avec le RGPD. Cependant il existe des <a href=\"https:\/\/www.dragnsurvey.com\/blog\/5-alternatives-a-surveymonkey-pour-creer-un-questionnaire-en-ligne\/\">alternatives \u00e0 SurveyMonkey<\/a> fran\u00e7aises qui permettent d'\u00eatre conforme avec la r\u00e9glementation europ\u00e9enne. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.dragnsurvey.com\/download\/telecharger_guide\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"211\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg\" alt=\"\" class=\"wp-image-464\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg 509w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter-300x124.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Un peu de peps dans votre sondage d\u2019opinion<\/span><\/h2>\n\n\n\n<p>Grace aux r\u00e9seaux sociaux, les sondages d\u2019opinion sont devenus facilement accessibles. Vous pouvez vous exprimer en toute libert\u00e9 dans les stories de vos amis et m\u00eame<strong> lancer des sondages d\u2019opinion<\/strong> sur une publication.<\/p>\n\n\n\n<p>Sur Facebook, une \u00e9tude est facilement r\u00e9alisable. Il suffit d'int\u00e9grer l'url de l'enqu\u00eate que vous avez cr\u00e9\u00e9 sur <strong>SurveyMonkey ou Drag'n Survey<\/strong> dans un post et vos amis serviront d\u2019\u00e9chantillon repr\u00e9sentatif.<\/p>\n\n\n\n<p>Il est \u00e9galement possible d'int\u00e9grer l'url d'une enqu\u00eate sur d'autres r\u00e9seaux comme Twitter, Instagram ou m\u00eame LinkedIn lorsqu'il s'agit d'une \u00e9tude de march\u00e9. <\/p>\n\n\n\n<p>Pour augmenter la participation \u00e0 votre enqu\u00eate, n'h\u00e9sitez pas \u00e0 int\u00e9grer des images ou des vid\u00e9os dans votre questionnaire. Cela le rend plus attrayant et la participation est plus importante. N'h\u00e9sitez pas \u00e9galement \u00e0 <strong>int\u00e9grer un texte d'introduction dr\u00f4le pour motiver les personnes \u00e0 participer<\/strong>. Vous pouvez \u00e9galement montrer le caract\u00e8re s\u00e9rieux de votre sondage d'opinion pour que les r\u00e9pondants participent pleinement et donnent des r\u00e9ponses sinc\u00e8res. <\/p>\n\n\n\n<p>Dans tous les cas, il est n\u00e9cessaire de faire en sorte que votre questionnaire se d\u00e9marque des autres. Cela est surtout vrai lors des \u00e9lections lorsque la plupart des m\u00e9dias r\u00e9alisent des enqu\u00eates aupr\u00e8s de leur audience. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.dragnsurvey.com\/request\/demo\"><img decoding=\"async\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png\" alt=\"\" class=\"wp-image-5399\" width=\"602\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png 902w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-300x123.png 300w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-768x315.png 768w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Articles compl\u00e9mentaires :<\/strong><br>Utiliser une question ouverte dans une enqu\u00eate, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/questions-ouvertes\/\">cliquez-ici<\/a><br>Tout savoir sur la question ferm\u00e9e et ses avantages, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/question-fermee\/\">cliquez-ici<\/a><br>Am\u00e9liorer l'exp\u00e9rience client pour augmenter sa rentabilit\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/experience-client-essentiel-a-savoir\/\">cliquez-ici<\/a><br>Une alternative \u00e0 Google Forms fran\u00e7aise et conforme RGPD, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/5-meilleures-alternatives-google-forms\/\">cliquez-ici<\/a><br>Mesurer le contentement avec un questionnaire de satisfaction, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/14-exemples-de-questions-questionnaire-de-satisfaction-client\/\">cliquez-ici<\/a><br>\u00c9valuer si un acheteur va recommander votre marque avec le NPS, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/calcul-net-promoter-score-nps-definition-presentation\/\">cliquez-ici<\/a><br><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lors d&rsquo;une \u00e9lection, que ce soit pour les pr\u00e9sidentielles ou les l\u00e9gislatives, les sondages d\u2019opinion sont partout sur Internet. Chacun veut d\u00e9fendre son candidat pr\u00e9f\u00e9r\u00e9 et donner son opinion sur les autres ainsi que sur leurs programmes. C\u2019est ce qui fait que les enqu\u00eates d\u2019opinion sont n\u00e9cessaires en politique pour prendre le pouls aupr\u00e8s de&hellip;&nbsp;<a href=\"https:\/\/www.dragnsurvey.com\/blog\/sondage-d-opinion\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\"><\/p>\n<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Quelle est l&rsquo;utilit\u00e9 d&rsquo;un<\/span>   sondage d&rsquo;opinion ?<\/div>\n<p><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-5894","post","type-post","status-publish","format-standard","hentry","category-autres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sondage d&#039;opinion : parce que votre avis compte !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/sondage-d-opinion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est l&#039;utilit\u00e9 d&#039;un sondage d&#039;opinion ?\" \/>\n<meta property=\"og:description\" content=\"Lors d&#039;une \u00e9lection, que ce soit pour les pr\u00e9sidentielles ou les l\u00e9gislatives, les sondages d\u2019opinion sont partout sur Internet. Chacun veut d\u00e9fendre son candidat pr\u00e9f\u00e9r\u00e9 et donner son opinion sur les autres ainsi que sur leurs programmes. C\u2019est ce qui fait que les enqu\u00eates d\u2019opinion sont n\u00e9cessaires en politique pour prendre le pouls aupr\u00e8s de&hellip;&nbsp;Lire la suite &raquo;Quelle est l&rsquo;utilit\u00e9 d&rsquo;un  sondage d&rsquo;opinion ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dragnsurvey.com\/blog\/sondage-d-opinion\/\" \/>\n<meta property=\"og:site_name\" content=\"Drag&#039;n Survey\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DragnSurvey\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-12T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-14T10:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2022\/12\/sondage-opinion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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