{"id":539,"date":"2015-11-23T14:59:19","date_gmt":"2015-11-23T13:59:19","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=539"},"modified":"2026-01-13T09:55:53","modified_gmt":"2026-01-13T08:55:53","slug":"questionnaire-detude-de-marche","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/questionnaire-detude-de-marche\/","title":{"rendered":"<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Questionnaire d\u2019\u00e9tude<\/span>   de march\u00e9<\/div>"},"content":{"rendered":"\n<p>L\u2019\u00e9tude de march\u00e9 est une \u00e9tape indispensable pour la cr\u00e9ation d\u2019une entreprise ou le lancement d\u2019un nouveau produit ou d\u2019une marque. Elle doit contenir les informations qui vous permettrons de faire vos pr\u00e9visions de chiffre d\u2019affaires, mettre en place un plan d\u2019action marketing et commercial. Elle d\u00e9terminera la fiabilit\u00e9 de votre projet.<\/p>\n\n\n\n<p>Pour cela, vous devez conna\u00eetre votre environnement, c\u2019est-\u00e0-dire, le march\u00e9, les concurrents, les fournisseurs et les clients. Trouver les informations n\u2019est pas simple. Internet vous en apportera de nombreuses et \u00e0 moindre co\u00fbt notamment sur l\u2019analyse de la concurrence et celle de vos fournisseurs. Cependant, pour conna\u00eetre les comportements et les habitudes de vos futurs clients, il faudra obtenir les donn\u00e9es par vous-m\u00eame. Dans ce cadre, <strong>la mise en place d\u2019un questionnaire en ligne vous permettra de diffuser votre enqu\u00eate tr\u00e8s largement <\/strong>et d\u2019obtenir les informations dont vous avez besoins facilement et rapidement.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;&gt; Rendez-vous sur <strong>Drag\u2019n Survey<\/strong> pour cr\u00e9er votre <strong>\u00e9tude de march\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/fr\/exemples\/etude-de-marche\">cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/11\/questionnaire-d\u00e9tude-de-march\u00e9-300x200.jpg\" alt=\"Questionnaire d'\u00e9tude de march\u00e9\" class=\"wp-image-538\" style=\"width:458px;height:305px\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/11\/questionnaire-d\u00e9tude-de-march\u00e9-300x200.jpg 300w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/11\/questionnaire-d\u00e9tude-de-march\u00e9.jpg 848w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le sujet de l\u2019enqu\u00eate<\/h2>\n\n\n\n<p>Le sujet d\u00e9termine les informations que vous devez collecter et la structure de votre enqu\u00eate :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous souhaitez <strong>am\u00e9liorer un produit existant\u00a0<\/strong>? Interrogez vos clients pour conna\u00eetre leur degr\u00e9 de satisfaction et les manquements. Les r\u00e9sultats vous permettrons de d\u00e9terminer et de mettre en place votre plan d\u2019action.<\/li>\n\n\n\n<li>Vous souhaitez <strong>lancer un nouveau produit ou service\u00a0<\/strong>? Interrogez vos futurs acheteurs pour identifier leurs besoins. Vous proposerez ainsi un produit ou un service qui r\u00e9pond au plus pr\u00e8s de leurs attentes.<\/li>\n\n\n\n<li>Vous souhaitez <strong>cibler votre client\u00e8le\u00a0<\/strong>? Obtenez des donn\u00e9es d\u00e9mographiques telles que le sexe, la tranche d\u2019\u00e2ge, la cat\u00e9gorie socioprofessionnelle, les revenus, le nombre d\u2019enfants etc\u2026 Vous pourrez ainsi menez des actions sp\u00e9cifiques et efficaces.<\/li>\n\n\n\n<li>Vous souhaitez <strong>identifier les habitudes d\u2019achat <\/strong>? Demandez \u00e0 vos futurs acheteurs ce qui motive la commande et le paiement. Vous conna\u00eetrez ainsi les axes d'am\u00e9lioration \u00e0 ne pas n\u00e9gliger et \u00e0 les mettre en place.<\/li>\n<\/ul>\n\n\n\n<p>Pour vous guider dans la construction de votre questionnaire, Drag\u2019n Survey met \u00e0 disposition de ses utilisateurs plusieurs mod\u00e8les. Vous pouvez les r\u00e9utiliser ou les adapter \u00e0 vos besoins.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.dragnsurvey.com\/fr\/inscription\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png\" alt=\"\" class=\"wp-image-4559\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png 500w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz-300x120.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment cr\u00e9er un questionnaire d\u2019\u00e9tude de march\u00e9 ?<\/h2>\n\n\n\n<p>Rien de plus simple, mais certaines r\u00e8gles sont \u00e0 respecter pour obtenir les bonnes donn\u00e9es et avoir un taux de participation \u00e9lev\u00e9&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ne soyez pas trop long<\/strong>. Lorsque le temps de participation est trop important, les r\u00e9pondants se d\u00e9couragent et ne vont pas au bout du sondage. M\u00eame s\u2019il est parfois difficile de r\u00e9duire la dur\u00e9e, des solutions existent pour l'all\u00e9ger, comme le branchement conditionnel (vous orientez les participants sur diff\u00e9rentes partie du sondage en fonctions de leurs r\u00e9ponses sans qu\u2019ils s\u2019en aper\u00e7oivent).<\/li>\n\n\n\n<li><strong>Structurez votre \u00e9tude de march\u00e9<\/strong>. Il faut que le d\u00e9roulement suive une certaine logique. Cela permet aux r\u00e9pondants de ne pas se perdre dans leur r\u00e9flexion et permet d\u2019obtenir des r\u00e9ponses de plus en plus pr\u00e9cises sur un sujet sp\u00e9cifique.<\/li>\n\n\n\n<li><strong>Diffusez-le au plus grand nombre<\/strong>. Avec Drag\u2019n Survey vous disposez de trois modes de diffusion, l\u2019<strong>emailing<\/strong>, le <strong>lien web<\/strong> (pour poster votre enqu\u00eate sur les forums, r\u00e9seaux sociaux ou CRM) et le <strong>code Iframe<\/strong> (pour poster votre sondage sur votre site internet).<\/li>\n<\/ul>\n\n\n\n<p>Pour obtenir des informations plus compl\u00e8tes, vous pouvez <strong>t\u00e9l\u00e9charger gratuitement le guide M\u00e9thodologie et Bonnes pratiques pour<\/strong> <strong>cr\u00e9er un questionnaire en ligne<\/strong>.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.dragnsurvey.com\/download\/telecharger_guide\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"211\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg\" alt=\"\" class=\"wp-image-464\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg 509w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter-300x124.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les erreurs \u00e0 \u00e9viter lors de la cr\u00e9ation de votre questionnaire d'\u00e9tude de marh\u00e9<\/h2>\n\n\n\n<p>Certaines erreurs peuvent compromettre la qualit\u00e9 de vos r\u00e9sultats. \u00c9vitez les questions orient\u00e9es qui influencent les r\u00e9ponses des participants. Par exemple, pr\u00e9f\u00e9rez \"Que pensez-vous de ce produit ?\" \u00e0 \"Ne trouvez-vous pas ce produit excellent ?\". Veillez \u00e9galement \u00e0 ne pas proposer des choix de r\u00e9ponses incomplets ou qui se chevauchent. Une question sur les tranches d'\u00e2ge ne doit pas proposer \"25-35 ans\" et \"35-45 ans\" car les r\u00e9pondants de 35 ans ne sauront pas o\u00f9 se positionner. Enfin, respectez la r\u00e9glementation RGPD lors de la diffusion : n'envoyez votre questionnaire qu'\u00e0 des personnes ayant donn\u00e9 leur consentement pr\u00e9alable. Un questionnaire bien construit et diffus\u00e9 dans les r\u00e8gles maximisera votre taux de r\u00e9ponse et la fiabilit\u00e9 de vos donn\u00e9es.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Drag\u2019n Survey, votre outil pour cr\u00e9er un questionnaire d\u2019\u00e9tude de march\u00e9<\/h2>\n\n\n\n<p>La solution est simple d\u2019utilisation et le niveau de fonctionnalit\u00e9 est \u00e9lev\u00e9. Le fonctionnement sur un mod\u00e8le Freemium permet \u00e0 l\u2019application d\u2019\u00eatre accessible \u00e0 tous&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vous souhaitez cr\u00e9er votre entreprise avec un budget limit\u00e9\u00a0?<\/strong> L\u2019offre gratuite r\u00e9pondra parfaitement \u00e0 vos attentes.<\/li>\n\n\n\n<li><strong>Vous souhaitez interroger vos clients en communiquant sur votre marque\u00a0?<\/strong> L\u2019offre mensuelle sans engagement de dur\u00e9e vous permettra de personnaliser votre sondage aux couleurs de votre soci\u00e9t\u00e9 et d\u2019int\u00e9grer votre logo.<\/li>\n\n\n\n<li><strong>Vous souhaitez rediriger les personnes interrog\u00e9es vers une page internet de votre choix\u00a0?<\/strong> L\u2019offre annuelle r\u00e9pondra parfaitement \u00e0 vos attentes.<\/li>\n<\/ul>\n\n\n\n<p>Cr\u00e9ez facilement et d\u00e8s maintenant votre enqu\u00eate sur Drag'n Survey.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.dragnsurvey.com\/request\/demo\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"370\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png\" alt=\"\" class=\"wp-image-5399\" style=\"width:600px\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png 902w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-300x123.png 300w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-768x315.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Articles compl\u00e9mentaires&nbsp;:<\/strong><br>Le lien entre exp\u00e9rience client et rentabilit\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/experience-client-essentiel-a-savoir\/\">cliquez-ici<\/a><br>R\u00e9ussir \u00e0 bien utiliser le Net Promoter Score, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/calcul-net-promoter-score-nps-definition-presentation\/\">cliquez-ici<\/a><br>Vous souhaitez produire des r\u00e9sultats efficaces, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/bien-comprendre-lobjectif-dune-etude-de-marche\/\">cliquez-ici<\/a><br>Cr\u00e9er simplement une enqu\u00eate sur votre secteur d'activit\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/le-moyen-le-plus-simple-de-creer-une-etude-de-marche\/\">cliquez-ici<\/a><br>Les techniques pour r\u00e9aliser enqu\u00eate sur son secteur d'activit\u00e9, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/comment-faire-une-etude-de-marche\/\">cliquez-ici<\/a><br>Poser des questions pertinentes dans une enqu\u00eate de satisfaction, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/14-exemples-de-questions-questionnaire-de-satisfaction-client\/\">cliquez-ici<\/a><br>Vous souhaitez comprendre comment d\u00e9finir le p\u00e9rim\u00e8tre d\u2019investigation, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/le-cadrage-dune-etude-de-marche\/\">cliquez-ici<\/a><br>Les erreurs \u00e0 \u00e9viter dans une enqu\u00eate \u00e0 destination d'acheteurs potentiels, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/7-erreurs-a-ne-pas-commettre-dans-un-questionnaire-etude-de-marche\/\">cliquez-ici<\/a><\/p>\n\n\n\n<p><em>Source :<\/em><br><em> <a href=\"http:\/\/lentreprise.lexpress.fr\/creation-entreprise\/etapes-creation\/etude-de-marche-comment-realiser-un-questionnaire_1514879.html\" target=\"_blank\" rel=\"noreferrer noopener\">L'express - L'entreprise<\/a><\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 est une \u00e9tape indispensable pour la cr\u00e9ation d\u2019une entreprise ou le lancement d\u2019un nouveau produit ou d\u2019une marque. Elle doit contenir les informations qui vous permettrons de faire vos pr\u00e9visions de chiffre d\u2019affaires, mettre en place un plan d\u2019action marketing et commercial. Elle d\u00e9terminera la fiabilit\u00e9 de votre projet. Pour cela, vous&hellip;&nbsp;<a href=\"https:\/\/www.dragnsurvey.com\/blog\/questionnaire-detude-de-marche\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\"><\/p>\n<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Questionnaire d\u2019\u00e9tude<\/span>   de march\u00e9<\/div>\n<p><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-539","post","type-post","status-publish","format-standard","hentry","category-etude-de-marche"],"yoast_head":"<!-- This site is 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