{"id":293,"date":"2015-07-07T16:35:27","date_gmt":"2015-07-07T15:35:27","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=293"},"modified":"2026-01-09T15:28:42","modified_gmt":"2026-01-09T14:28:42","slug":"enquete-de-satisfaction-construire-son-questionnaire","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/enquete-de-satisfaction-construire-son-questionnaire\/","title":{"rendered":"<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Comment faire un questionnaire<\/span>   de satisfaction ?<\/div>"},"content":{"rendered":"\n<p>Deux param\u00e8tres essentiels doivent \u00eatre pris en compte pour <strong>r\u00e9aliser un questionnaire de satisfaction<\/strong>. Premi\u00e8rement, il est n\u00e9cessaire de bien d\u00e9finir les sources du contentement. Deuxi\u00e8mement, il est important d'\u00e9tudier attentivement l\u2019organisation et la structure de l\u2019enqu\u00eate.<\/p>\n\n\n\n<p>Pour une construction simple et efficace, de nombreuses entreprises et organismes ont recours \u00e0 un <strong>logiciel de questionnaire en ligne<\/strong>. Il permet de diffuser son enqu\u00eate par mail, sur les r\u00e9seaux sociaux, forums, CRM et site web. Le d\u00e9pouillement est automatis\u00e9 et en temps r\u00e9el. Le risque d\u2019erreurs est supprim\u00e9. Vous partagez vos r\u00e9sultats \u00e0 l\u2019ensemble de vos collaborateurs en quelques clics seulement. Vous prot\u00e9gez vos donn\u00e9es sensibles par un mot de passe.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;&gt; D\u00e9couvrez <strong>Drag\u2019n Survey<\/strong> et cr\u00e9ez un <strong>questionnaire de satisfaction, <a href=\"https:\/\/www.dragnsurvey.com\">cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"424\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/07\/La-construction-du-questionnaire-2.jpg\" alt=\"\" class=\"wp-image-292\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/07\/La-construction-du-questionnaire-2.jpg 636w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/07\/La-construction-du-questionnaire-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Fixer les objectifs \u00e0 atteindre<\/h2>\n\n\n\n<p>Les objectifs se classent en cinq grandes cat\u00e9gories&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conna\u00eetre<\/strong> - comprendre les besoins et les attentes<\/li>\n\n\n\n<li><strong>Mesurer<\/strong> - la performance de son produit ou service, la valeur ajout\u00e9e face \u00e0 la concurrence<\/li>\n\n\n\n<li><strong>Expliquer<\/strong> - obtenir des r\u00e9ponses<\/li>\n\n\n\n<li><strong>Solliciter<\/strong> \u2013 trouver des axes qui vous permettrons d\u2019innover<\/li>\n\n\n\n<li><strong>Manager<\/strong> \u2013 se servir de l\u2019\u00e9tude comme un outil de communication aupr\u00e8s de ses collaborateurs<\/li>\n<\/ul>\n\n\n\n<p>Il n\u2019est pas recommand\u00e9 d\u2019interroger vos clients sur ces cinq cat\u00e9gories en m\u00eame temps. Le risque est de produire une enqu\u00eate trop longue qui d\u00e9couragera les r\u00e9pondants en cours de route. Ou alors, vous risquez de trop synth\u00e9tiser et de ne pas obtenir les informations dont vous avez besoin.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.dragnsurvey.com\/fr\/inscription\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png\" alt=\"\" class=\"wp-image-4559\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png 500w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz-300x120.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les trois facteurs d\u2019\u00e9tude : le client, l\u2019entreprise, les concurrents<\/h2>\n\n\n\n<p>Pour couvrir un objectif dans sa globalit\u00e9 <strong>il est recommand\u00e9 d\u2019inclure dans le questionnaire de satisfaction trois facteurs d'\u00e9tude <\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>le client\u00a0<\/strong>\u2013 la phase d\u2019exploration des attentes, pr\u00e9alable \u00e0 la r\u00e9daction de l\u2019\u00e9tude, permet de comprendre leurs besoins et leurs attentes. Les questions en rapport avec ce sujet, int\u00e9gr\u00e9es dans l\u2019enqu\u00eate, permettront de faire \u00e9merger des pistes d\u2019am\u00e9lioration,<\/li>\n\n\n\n<li><strong>l\u2019entreprise<\/strong>\u00a0\u2013 on d\u00e9terminera la qualit\u00e9 de la prestation, du service et les axes d\u2019am\u00e9lioration,<\/li>\n\n\n\n<li><strong>les concurrents<\/strong>\u00a0\u2013 on comparera la performance d\u2019un produit ou d\u2019un service \u00e0 celle des concurrents.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment r\u00e9diger un questionnaire de satisfaction\u00a0?<\/h2>\n\n\n\n<p>Afin de collecter des informations exploitables et fiables, il est n\u00e9cessaire de  bien structurer son enqu\u00eate de satisfaction. Une des m\u00e9thodes les plus utilis\u00e9es est la structure sur trois niveau.  <\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Une structure sur trois niveaux<\/mark><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">Le contentement global\u00a0<\/mark><\/h4>\n\n\n\n<p>Il permet d\u2019obtenir un avis g\u00e9n\u00e9ral sur l\u2019ensemble des produits ou services propos\u00e9s. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">Les domaines de contentement\u00a0<\/mark><\/h4>\n\n\n\n<p>On d\u00e9termine ici les principaux points qui r\u00e9pondent aux attentes. On pourra \u00e9valuer la qualit\u00e9 de l\u2019accueil ou la signal\u00e9tique interne par exemple. Le choix des domaines \u00e0 \u00e9valuer d\u00e9pendra de la strat\u00e9gie de l\u2019entreprise ou de l\u2019organisme.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">Les sources de contentement\u00a0<\/mark><\/h4>\n\n\n\n<p>On d\u00e9termine les \u00e9l\u00e9ments de qualit\u00e9 par rapport aux produits ou services fournis. On pourra, par exemple, \u00e9valuer la disponibilit\u00e9 du personnel ou encore \u00e9valuer les crit\u00e8res d\u2019un produit qui r\u00e9pondent aux attentes des clients, etc. <\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.dragnsurvey.com\/download\/telecharger_guide\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"211\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg\" alt=\"\" class=\"wp-image-464\" style=\"width:500px\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg 509w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter-300x124.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Une structure qui d\u00e9termine l\u2019ordonnancement des questions <\/mark><\/h3>\n\n\n\n<p>La structure sur 3 niveau permet de d\u00e9terminer dans quel ordre il est n\u00e9cessaire de poser les diff\u00e9rentes questions. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">1<sup>er<\/sup> niveau : les questions filtres<\/mark><\/h4>\n\n\n\n<p>Les questions filtres permettent d\u2019identifier les personnes interrog\u00e9es et de l\u00e9gitimer leur appartenance \u00e0 l\u2019\u00e9chantillon. On pourra par exemple poser des questions sur la tranche d'\u00e2ge des r\u00e9pondants ou sur la cat\u00e9gorie socioprofessionnelle. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">2<sup>\u00e8me<\/sup> niveau : \u00e9valuer la connaissance<\/mark><\/h4>\n\n\n\n<p>Le deuxi\u00e8me niveau a pour objectif d\u2019\u00e9valuer la connaissance et l\u2019utilisation des produits ou services de l\u2019organisme. Par exemple, on interrogera les clients la fr\u00e9quance d'utilsiation et sur le contexte d'utilisation. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">3<sup>\u00e8me<\/sup> niveau : \u00e9valuer le contentement global<\/mark><\/h4>\n\n\n\n<p>Le troisi\u00e8me niveau permet d'\u00e9valuer la satisfaction g\u00e9n\u00e9rale des clients vis-\u00e0-vis d\u2019un produit ou d\u2019un service. On posera des questions du type : \"Quel est votre niveau de satisfaction ?\". On utilisera principalement des questions de type \"choix multiples\". <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">4<sup>\u00e8me<\/sup> niveau : \u00e9valuer les domaines de satisfaction<\/mark><\/h4>\n\n\n\n<p>L'objectif de quatri\u00e8me niveai est de poser des questions pour \u00e9valuer les domaines de contentement. On d\u00e9terminera les principaux points qui r\u00e9pondent aux besoins des acheteurs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">5<sup>\u00e8me<\/sup> niveau : identifier les crit\u00e8res de qualit\u00e9<\/mark><\/h4>\n\n\n\n<p>Le cinqui\u00e8me niveau a pour objectif d'\u00e9valuer la dimension du contentement. On posera alors des questions pour d\u00e9terminer les crit\u00e8res de qualit\u00e9 d\u2019un produit ou d\u2019un service.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">6<sup>\u00e8me<\/sup> niveau<strong> <\/strong>: identifier les habitudes d'utilisation<\/mark><\/h4>\n\n\n\n<p>Le sixi\u00e8me niveau a pour but de d\u00e9trminer les habitudes d\u2019utilisation. On posera des questions pour comprendre comment est utilis\u00e9 habituellement le produit ou service. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">7<sup>\u00e8me<\/sup> niveau<strong> <\/strong>: d\u00e9terminer l'intention <\/mark><\/h4>\n\n\n\n<p>Ce niveau permet d'\u00e9valuer la fid\u00e9lit\u00e9 des clients. On posera alors des questions sur l'intention d\u2019utiliser les produits ou services de la structure. Il s'agit de la \"fid\u00e9lit\u00e9 d\u00e9clar\u00e9e\".<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-text-color-color\">8<sup>\u00e8me<\/sup> niveau<strong> <\/strong>: d\u00e9terminer le taux de recommandation<\/mark><\/h4>\n\n\n\n<p>L'objectif du huiti\u00e8me niveau est de d\u00e9terminer le taux de recommandation. On posera alors des questions aux clients concernant leur intention de recommander ou non un produit ou un service.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A la fin du questionnaire de satisfaction, on collectera des informations sur le r\u00e9pondant.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tester son questionnaire de satisfaction <\/h2>\n\n\n\n<p><strong>Il est recommand\u00e9 de tester son \u00e9tude avant de la diffuser<\/strong> \u00e0 l\u2019\u00e9chantillon que l\u2019on souhaite interroger. Cela permet de corriger des erreurs pass\u00e9es inaper\u00e7ues, et de reformuler certaines questions pour davantage de clart\u00e9.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Garantir l'accessibilit\u00e9 de son enqu\u00eate de satisfaction<\/h2>\n\n\n\n<p>Un questionnaire de satisfaction efficace doit \u00eatre accessible \u00e0 tous les r\u00e9pondants, y compris les personnes en situation de handicap. V\u00e9rifiez que votre enqu\u00eate fonctionne correctement sur smartphone et tablette (design responsive), car une grande partie des r\u00e9ponses provient d\u00e9sormais des appareils mobiles. Assurez-vous \u00e9galement que les contrastes de couleurs sont suffisants, que la navigation au clavier est possible et que les lecteurs d'\u00e9cran peuvent interpr\u00e9ter correctement vos questions. En France, le r\u00e9f\u00e9rentiel RGAA (R\u00e9f\u00e9rentiel G\u00e9n\u00e9ral d'Am\u00e9lioration de l'Accessibilit\u00e9) fixe les standards \u00e0 respecter. Au-del\u00e0 de l'obligation l\u00e9gale pour certains organismes, concevoir un questionnaire accessible am\u00e9liore l'exp\u00e9rience de tous les r\u00e9pondants et augmente m\u00e9caniquement votre taux de compl\u00e9tion.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A propos de Drag'n Survey<\/h2>\n\n\n\n<p><strong>Drag'n Survey est une solution accessible qui vous offre tous les outils n\u00e9cessaires \u00e0 la mise en place de vos enqu\u00eates et sondages<\/strong>. La simplicit\u00e9 et l'intuitivit\u00e9 de son interface vous permettent de les cr\u00e9er en quelques clics seulement. Gr\u00e2ce \u00e0 la puissance et la diversit\u00e9 de ses fonctionnalit\u00e9s, vous r\u00e9alisez rapidement des questionnaires efficaces, intelligents et cibl\u00e9s. L'analyse des r\u00e9sultats est automatis\u00e9e et vous les partagez ais\u00e9ment. De plus, avec la fonctionnalit\u00e9 Intelligence Artifcielle, il est possible d'identifier les \u00e9l\u00e9ments d'insatisfaction et de satisfaction sur de grandes quantit\u00e9s de commentaires clients. <\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.dragnsurvey.com\/request\/demo\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"370\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png\" alt=\"\" class=\"wp-image-5399\" style=\"width:600px\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png 902w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-300x123.png 300w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-768x315.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Articles compl\u00e9mentaires :<\/strong><br>L'organisation d'une \u00e9tude client, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/lorganisation-dune-enquete-de-satisfaction\/\">cliquez-ici<\/a><br>Le barom\u00e8tre de satisfaction client, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/barometre-de-satisfaction-client-comment-lautomatiser-grace-au-questionnaire-en-ligne\/\">cliquez-ici<\/a><br>Le fonctionnement d'un sondage client, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/le-deroulement-global-dune-enquete-de-satisfaction\/\">cliquez-ici<\/a><br>Int\u00e9grer le principe d'exp\u00e9rience acheteur, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/experience-client-essentiel-a-savoir\/\">cliquez-ici<\/a><br>Trouver un logiciel autre que SurveyMonkey, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/5-alternatives-a-surveymonkey-pour-creer-un-questionnaire-en-ligne\/\">cliquez-ici<\/a><a href=\"https:\/\/www.dragnsurvey.com\/blog\/le-deroulement-global-dune-enquete-de-satisfaction\/\"><br><\/a>Collecter des retours aupr\u00e8s de ses acheteurs, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/feedback-client\/\">cliquez-ici<\/a><br>R\u00e9diger le cahier des charges d'une \u00e9tude client, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/enquete-de-satisfaction-la-redaction-du-cahier-des-charges\/\">cliquez-ici<\/a><br>\u00c9valuer le contentement avec un sondage en ligne, <a href=\"https:\/\/www.dragnsurvey.com\/sondage-en-ligne\">cliquez-ici<\/a><br>Les questions \u00e0 poser dans une enqu\u00eate de satisfaction, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/14-exemples-de-questions-questionnaire-de-satisfaction-client\/\">cliquez-ici<\/a><\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Version anglaise de l'article<\/strong><br>Satisfaction survey \u2013 creating a questionnaire, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/satisfaction-survey-creating-a-questionnaire\/\">cliquez-ici<\/a><\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Source :<\/em><br><em>Faivre, Jean-Philippe. Concevoir et r\u00e9aliser une enqu\u00eate de satisfaction des clients. AFNOR, 2008<\/em><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deux param\u00e8tres essentiels doivent \u00eatre pris en compte pour r\u00e9aliser un questionnaire de satisfaction. Premi\u00e8rement, il est n\u00e9cessaire de bien d\u00e9finir les sources du contentement. Deuxi\u00e8mement, il est important d&rsquo;\u00e9tudier attentivement l\u2019organisation et la structure de l\u2019enqu\u00eate. Pour une construction simple et efficace, de nombreuses entreprises et organismes ont recours \u00e0 un logiciel de questionnaire&hellip;&nbsp;<a href=\"https:\/\/www.dragnsurvey.com\/blog\/enquete-de-satisfaction-construire-son-questionnaire\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\"><\/p>\n<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Comment faire un questionnaire<\/span>   de satisfaction ?<\/div>\n<p><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-enquete-de-satisfaction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment faire un questionnaire de satisfaction ? - Drag&#039;n Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/enquete-de-satisfaction-construire-son-questionnaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment faire un questionnaire de satisfaction ?\" \/>\n<meta property=\"og:description\" content=\"Deux param\u00e8tres essentiels doivent \u00eatre pris en compte pour r\u00e9aliser un questionnaire de satisfaction. 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