{"id":190,"date":"2015-06-08T10:55:14","date_gmt":"2015-06-08T09:55:14","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=190"},"modified":"2026-01-08T17:40:36","modified_gmt":"2026-01-08T16:40:36","slug":"obtenir-des-reponses-sinceres-pour-son-questionnaire-en-ligne","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/obtenir-des-reponses-sinceres-pour-son-questionnaire-en-ligne\/","title":{"rendered":"
Obtenir des r\u00e9ponses sinc\u00e8res pour<\/span> son questionnaire en ligne<\/div>"},"content":{"rendered":"\n

Les questions portant sur le statut social ou sur la vie priv\u00e9e sont des questions sensibles auxquelles le r\u00e9pondant peut apporter des r\u00e9ponses dissimulatrices. On retrouve aussi ce cas de figure lorsque les questions pos\u00e9es peuvent r\u00e9v\u00e9ler des opinions ou des attitudes marginales. En effet, la formulation des questions et les modalit\u00e9s de r\u00e9ponse propos\u00e9es, aussi travaill\u00e9es soient-elles, peuvent ne pas apporter des r\u00e9ponses sinc\u00e8res si le th\u00e8me abord\u00e9 est sensible. Une r\u00e9ponse dissimulatrice r\u00e9sultera du fait que le r\u00e9pondant cherchera \u00e0 faire bonne figure<\/strong>. Le probl\u00e8me qui sera alors rencontr\u00e9 est que la personne interrog\u00e9e n\u2019exprime pas son opinion ou sa situation.<\/p>\n\n\n\n

Cet article pr\u00e9sente pourquoi les r\u00e9pondants sont attir\u00e9s par les r\u00e9ponses valorisantes et quelles sont les pr\u00e9cautions \u00e0 prendre pour \u00e9viter la dissimulation.<\/p>\n\n\n\n

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>> Rendez-vous sur Drag'n survey<\/strong> et cr\u00e9ez votre questionnaire en ligne<\/strong>, cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n

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Les r\u00e9pondants sont attir\u00e9s par les r\u00e9ponses valorisantes<\/h2>\n\n\n\n

Il existe deux sortes de dissimulation lorsqu\u2019une personne interrog\u00e9e r\u00e9pond \u00e0 un questionnaire en ligne. La dissimulation peut \u00eatre inconsciente ou d\u00e9lib\u00e9r\u00e9e.<\/p>\n\n\n\n

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La dissimulation inconsciente<\/mark><\/h3>\n\n\n\n

Dans le cas de la dissimulation inconsciente, le r\u00e9pondant cherche simplement \u00e0 se pr\u00e9senter sous son meilleur aspect et ne cherche pas \u00e0 cacher son statut ou une opinion marginale. <\/p>\n\n\n\n

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La dissimulation d\u00e9lib\u00e9r\u00e9e<\/mark><\/h3>\n\n\n\n

Dans le cas de la dissimulation d\u00e9lib\u00e9r\u00e9e, l\u2019individu va chercher \u00e0 cacher son statut social, son niveau de r\u00e9mun\u00e9ration ou une opinion qui diff\u00e8re du plus grand nombre. Par exemple, lors de sondages politiques, certaines personnes ayant des opinions extr\u00eames (droite ou gauche) ne pr\u00e9ciseront pas leur pr\u00e9f\u00e9rence politique et pr\u00e9f\u00e9reront donner une opinion plus g\u00e9n\u00e9rale.<\/p>\n\n\n\n

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Le biais de d\u00e9sirabilit\u00e9 sociale<\/mark><\/h3>\n\n\n\n

Lors de la diffusion d\u2019un questionnaire en ligne, m\u00eame s'il est fait sous couvert de l\u2019anonymat, les personnes interrog\u00e9es ont le sentiment d\u2019\u00eatre \u00e9valu\u00e9es. Cet aspect est encore plus pr\u00e9sent lorsque les individus se retrouvent face \u00e0 un enqu\u00eateur. Ce m\u00eame sentiment va pousser les r\u00e9pondants \u00e0 proposer des r\u00e9ponses valorisantes, c\u2019est ce qu\u2019on appelle le biais de d\u00e9sirabilit\u00e9 sociale<\/a>. Par exemple, la personne interrog\u00e9e pourra se pr\u00e9senter telle qu\u2019elle souhaite \u00eatre et r\u00e9pondre aux questions en choisissant le discours social qui pr\u00e9domine.<\/p>\n\n\n\n

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L'importance de l'anonymat per\u00e7u<\/h2>\n\n\n\n

Au-del\u00e0 de l'anonymat r\u00e9el du questionnaire, c'est l'anonymat per\u00e7u par le r\u00e9pondant qui influence la sinc\u00e9rit\u00e9 des r\u00e9ponses. M\u00eame si les donn\u00e9es sont collect\u00e9es de mani\u00e8re anonyme, le r\u00e9pondant doit en \u00eatre convaincu pour se sentir libre de s'exprimer. Plusieurs \u00e9l\u00e9ments renforcent cette perception : une introduction claire pr\u00e9cisant que les r\u00e9ponses ne peuvent pas \u00eatre rattach\u00e9es \u00e0 une identit\u00e9, l'absence de questions permettant une identification indirecte en d\u00e9but de questionnaire, et un design \u00e9pur\u00e9 sans \u00e9l\u00e9ments de tracking visibles. Placer les questions sociod\u00e9mographiques \u00e0 la fin plut\u00f4t qu'au d\u00e9but renforce \u00e9galement ce sentiment de confidentialit\u00e9. Cette confiance pr\u00e9alable conditionne directement la qualit\u00e9 des donn\u00e9es recueillies sur les sujets sensibles.<\/p>\n\n\n\n

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6 astuces pour limiter la dissimulation<\/h2>\n\n\n\n

Il existe plusieurs solutions qui permettent de limiter les r\u00e9ponses dissimulatrices.<\/p>\n\n\n\n

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Proposer un large choix de r\u00e9ponses<\/mark><\/h3>\n\n\n\n

Proposer un large choix de r\u00e9ponses montre aux personnes interrog\u00e9es que toutes les r\u00e9ponses sont admises et qu\u2019il existe un \u00e9ventail d\u2019opinion large.<\/p>\n\n\n\n

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S\u00e9lectionner plusieurs choix de r\u00e9ponses<\/mark><\/h3>\n\n\n\n

Laisser la possibilit\u00e9 de choisir plusieurs r\u00e9ponses dans une question permet aux r\u00e9pondants de s\u00e9lectionner les r\u00e9ponses dites \"valorisantes\" et de ne pas \u00e9carter les r\u00e9ponses moins valorisantes. <\/p>\n\n\n\n

Par exemple, sur une question \u00e0 choix multiples<\/a>, on permettra aux personnes interrog\u00e9es de selectionner 2, 3 ou 4 \u00e9l\u00e9ments de r\u00e9ponses parmi l'ensemble des r\u00e9ponses propos\u00e9es. <\/p>\n\n\n\n

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Proposer des r\u00e9ponses moins pr\u00e9cises<\/mark><\/h3>\n\n\n\n

Proposer des r\u00e9ponses moins pr\u00e9cises rend les questions moins indiscr\u00e8tes. Par exemple, on proposera aux personnes interrog\u00e9es de pr\u00e9ciser leur tranche d\u2019\u00e2ge ou leur tranche de revenu.<\/p>\n\n\n\n

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\u00c9viter les questions qui engagent les individus<\/mark><\/h3>\n\n\n\n

\u00c9viter les questions o\u00f9 les individus s\u2019engagent. On pr\u00e9f\u00e9rera, par exemple, des questions qui invitent \u00e0 parler des personnes faisant partie de la cat\u00e9gorie du r\u00e9pondant. La personne interrog\u00e9e en parlant des autres, va se d\u00e9crire elle-m\u00eame.<\/p>\n\n\n\n

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D\u00e9composer une question sensible en plusieurs questions<\/mark><\/h3>\n\n\n\n

D\u00e9composer une question sensible en plusieurs questions qui para\u00eetront anodines permet de d\u00e9duire l\u2019information que l\u2019on recherche en compilant l\u2019ensemble des r\u00e9ponses.<\/p>\n\n\n\n

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Proposer des questions valorisantes<\/mark><\/h3>\n\n\n\n

Mettre en confiance le r\u00e9pondant par des questions valorisantes facilite la r\u00e9ponse aux questions sensibles.<\/p>\n\n\n\n

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Collecter des donn\u00e9es exploitables pour son questionnaire en ligne<\/h2>\n\n\n\n

Les questions \u00e0 se poser lors de la r\u00e9daction des questions d'un questionnaire en ligne sont indispensables si l'on souhaite collecter des donn\u00e9es exploitables. C'est pourquoi, une fois l'enqu\u00eate finalis\u00e9e, il est fortement recommand\u00e9 de la tester aupr\u00e8s d'un petit \u00e9chantillon de la population que l'on souhaite interroger. On pourra alors comprendre les points de blocage et retravailler certaines formulations. L'objectif est de diffuser son sondage une seule fois. <\/p>\n\n\n\n

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Articles compl\u00e9mentaires :<\/strong>
Les raisons de cr\u00e9er un quiz en ligne, cliquez-ici<\/a>
Les questions ouvertes, ferm\u00e9es et mixtes, cliquez-ici<\/a>
Les \u00e9tapes pour bien utiliser une question NPS, cliquez-ici<\/a>
Cr\u00e9er un sondage en ligne et collecter des r\u00e9ponses, cliquez-ici<\/a>
Utiliser l'\u00e9chelle de Likert dans une enqu\u00eate en ligne, cliquez-ici<\/a>
Les modalit\u00e9s de r\u00e9ponse dans une enqu\u00eate en ligne, cliquez-ici<\/a>
Le branchement conditionnel dans un sondage en ligne, cliquez-ici<\/a>
Des exemples d'enqu\u00eates en ligne accessibles gratuitement, cliquez-ici<\/a>
Plus de 10 questions \u00e0 poser dans un questionnaire de satisfaction, cliquez-ici<\/a>
Google Forms face aux logiciels fran\u00e7ais conformes au r\u00e8glement europ\u00e9en, cliquez-ici<\/a><\/p>\n\n\n\n

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Sources :<\/em>
Fenneteau, Herv\u00e9. Enqu\u00eate : entretien et questionnaire. Dunod, 2015<\/em>
Signly (de), Fran\u00e7ois. L'enqu\u00eate et ses m\u00e9thodes : le questionnaire. Poche, 2012<\/em>
Giannelloni, Jean-Luc et Vernette, Eric. Etudes de march\u00e9. Vuibert, 2012<\/em>
L\u00e9vy, Julien et Lendrevie, Jacques. Mercator : Th\u00e9ories et nouvelles pratiques du marketing. Dunod, 2009<\/em><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Les questions portant sur le statut social ou sur la vie priv\u00e9e sont des questions sensibles auxquelles le r\u00e9pondant peut apporter des r\u00e9ponses dissimulatrices. On retrouve aussi ce cas de figure lorsque les questions pos\u00e9es peuvent r\u00e9v\u00e9ler des opinions ou des attitudes marginales. En effet, la formulation des questions et les modalit\u00e9s de r\u00e9ponse propos\u00e9es,… Lire la suite »<\/p>\n

Obtenir des r\u00e9ponses sinc\u00e8res pour<\/span> son questionnaire en ligne<\/div>\n

<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-creer-un-questionnaire-en-ligne"],"yoast_head":"\nObtenir des r\u00e9ponses sinc\u00e8res pour son questionnaire en ligne - Drag'n Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/obtenir-des-reponses-sinceres-pour-son-questionnaire-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obtenir des r\u00e9ponses sinc\u00e8res pour son questionnaire en ligne\" \/>\n<meta property=\"og:description\" content=\"Les questions portant sur le statut social ou sur la vie priv\u00e9e sont des questions sensibles auxquelles le r\u00e9pondant peut apporter des r\u00e9ponses dissimulatrices. On retrouve aussi ce cas de figure lorsque les questions pos\u00e9es peuvent r\u00e9v\u00e9ler des opinions ou des attitudes marginales. 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