{"id":1829,"date":"2018-04-23T12:18:17","date_gmt":"2018-04-23T11:18:17","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=1829"},"modified":"2026-01-20T10:10:25","modified_gmt":"2026-01-20T09:10:25","slug":"difference-panel-echantillon","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/difference-panel-echantillon\/","title":{"rendered":"
Quelle diff\u00e9rence entre panel<\/span> et \u00e9chantillon ?<\/div>"},"content":{"rendered":"\n

Un groupe d\u2019individus s\u00e9lectionn\u00e9 en fonction de crit\u00e8res sp\u00e9cifiques se construit dans le temps. Lorsqu\u2019une entreprise souhaite interroger des personnes en fonctions de crit\u00e8res bien d\u00e9finis, et qu\u2019elle ne dispose pas de sa propre base de r\u00e9pondants, elle a la possibilit\u00e9 de passer par des soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es.<\/p>\n\n\n\n

Il existe principalement deux solutions \u00e0 disposition des entreprises ; les cabinets d\u2019\u00e9tudes et les logiciels d\u2019enqu\u00eate en ligne.<\/p>\n\n\n\n

L\u2019avantage d\u2019une solution d\u2019enqu\u00eate en ligne est que toutes les fonctionnalit\u00e9s dont vous avez besoin sont disponibles dans un seul et m\u00eame endroit. La construction du questionnaire et sa diffusion aupr\u00e8s d\u2019un groupe de r\u00e9pondants se fait directement depuis la plateforme en ligne.<\/p>\n\n\n\n

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>> Rendez-vous sur Drag\u2019n Survey<\/strong> pour interroger un panel<\/strong>, cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n

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Pourquoi combiner logiciel d'enqu\u00eate et acc\u00e8s panel pour vos \u00e9tudes ?<\/h2>\n\n\n\n

Combiner un logiciel d'enqu\u00eate performant avec l'acc\u00e8s \u00e0 un panel de r\u00e9pondants repr\u00e9sente aujourd'hui la solution la plus efficace pour mener des \u00e9tudes de march\u00e9. Cette approche int\u00e9gr\u00e9e vous permet de cr\u00e9er votre questionnaire sur mesure puis d'interroger imm\u00e9diatement un groupe de consommateurs correspondant exactement \u00e0 vos crit\u00e8res de ciblage. Contrairement aux cabinets d'\u00e9tudes traditionnels qui imposent des d\u00e9lais et des interm\u00e9diaires, les plateformes comme Drag'n Survey centralisent l'ensemble du processus (conception du questionnaire, s\u00e9lection des r\u00e9pondants qualifi\u00e9s et collecte des donn\u00e9es). Vous contr\u00f4lez ainsi votre budget, r\u00e9duisez significativement vos d\u00e9lais d'\u00e9tude et acc\u00e9dez en temps r\u00e9el aux r\u00e9sultats. Cette m\u00e9thode s'av\u00e8re particuli\u00e8rement adapt\u00e9e aux entreprises souhaitant interroger des panels r\u00e9guli\u00e8rement sans multiplier les prestataires externes.<\/p>\n\n\n\n

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D\u00e9finition du panel<\/h2>\n\n\n\n

Echantillon repr\u00e9sentatif concernant les professionnels, les consommateurs ou points de vente, il permet de collecter des donn\u00e9es en lien avec les habitudes et comportements. Ces informations sont obtenues via la consultation des sites web visit\u00e9s, les \u00e9missions regard\u00e9es, les ventes et les achats ou encore par des logiciels d\u2019enqu\u00eate en ligne et des soci\u00e9t\u00e9s d\u2019\u00e9tudes.<\/p>\n\n\n\n

Il poss\u00e8de \u00e9galement un aspect p\u00e9riodique, pour souligner les \u00e9volutions, opinions et tendances du march\u00e9, tout comme l\u2019impact des campagnes marketing.<\/p>\n\n\n\n

A savoir que la r\u00e9colte des donn\u00e9es aupr\u00e8s d\u2019un groupe d\u2019individus est \u00e9ventuellement automatis\u00e9e. Ce recueil de donn\u00e9es peut \u00eatre aussi d\u00e9claratif, c\u2019est-\u00e0-dire provenant de r\u00e9ponses \u00e0 des questionnaires t\u00e9l\u00e9phoniques, questionnaires en ligne ou sur des applications mobiles, et \u00e9galement de scannage de produits achet\u00e9s.<\/p>\n\n\n\n

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Utilisation du panel<\/h2>\n\n\n\n

Il est n\u00e9cessaire de constater qu\u2019interroger un groupe d\u2019individus en fonction de crit\u00e8res sp\u00e9cifiques s\u2019est largement d\u00e9velopp\u00e9 avec les sites sp\u00e9cialis\u00e9s et directement accessibles sur la toile. En fait, ces sites permettent une r\u00e9duction des d\u00e9penses en mati\u00e8re de gestion, recrutement et administration.<\/p>\n\n\n\n

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Quelles sont les types de panel les plus populaires ?<\/h2>\n\n\n\n

Il existe les groupes de consommateurs, de distributeurs, de lecteurs et \u00e9galement les groupes professionnels.<\/p>\n\n\n\n

Les groupes de consommateurs<\/a> concernent les \u00e9chantillons permanents destin\u00e9s aux m\u00e9nages. Ils sont repr\u00e9sentatifs de la composition des m\u00e9nages en France. Ainsi, les personnes sond\u00e9es doivent remplir des questionnaires ou utilisent fr\u00e9quemment un lecteur code-barres, r\u00e9v\u00e9lant des donn\u00e9es pr\u00e9cises sur leurs habitudes de consommation.<\/p>\n\n\n\n

Les groupes de distributeurs<\/a> traitent des points de vente de d\u00e9tail, souvent avec des lecteurs code-barres, apportant des informations sur les ventes. Gr\u00e2ce \u00e0 ce type de groupe, il est possible de d\u00e9limiter les parts de march\u00e9.<\/p>\n\n\n\n

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Atouts et inconv\u00e9nients des panels <\/h2>\n\n\n\n

C\u00f4t\u00e9 positif, ils apportent de tr\u00e8s nombreuses informations. L\u2019individu interrog\u00e9 dans un groupe sp\u00e9cifique, apporte de tr\u00e8s nombreux renseignements personnels, \u00e0 croiser ensuite avec les donn\u00e9es de l\u2019\u00e9tude. Un autre point positif est l\u2019opportunit\u00e9 de cr\u00e9er des mesures d\u2019\u00e9volutions tr\u00e8s exactes.<\/p>\n\n\n\n

A l\u2019inverse, interroger un groupe d\u2019individus s\u00e9lectionn\u00e9 en fonction de crit\u00e8res sp\u00e9cifiques r\u00e9v\u00e8lent quelques dysfonctionnements comme le fait d\u2019\u00eatre parfois complexe \u00e0 r\u00e9aliser. Les individus pour la participation doivent \u00eatre d\u00e9nich\u00e9s. Les pan\u00e9listes subissent un \u00ab effet panel \u00bb. Autrement dit, les pan\u00e9listes sont de plus en plus pr\u00e9par\u00e9s \u00e0 apporter leurs r\u00e9ponses aux enqu\u00eates. Pour pallier \u00e0 ce probl\u00e8me, les membres d\u2019un groupe s\u00e9lectionn\u00e9 pour r\u00e9pondre \u00e0 des enqu\u00eates sont remplac\u00e9s \u00e0 hauteur de 1 sur 5 chaque ann\u00e9e. L\u2019objectif est d\u2019\u00e9viter de d\u00e9former le fruit des enqu\u00eates men\u00e9es.<\/p>\n\n\n\n

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Les \u00e9chantillons, explications<\/h2>\n\n\n\n

Pour d\u00e9finir ce qu\u2019est un \u00e9chantillon, il est n\u00e9cessaire de pr\u00e9ciser qu\u2019il constitue un sous-ensemble appartenant \u00e0 une population. Ce sous-ensemble est s\u00e9lectionn\u00e9 en fonction de crit\u00e8res sp\u00e9cifiques pour participer \u00e0 une enqu\u00eate. A l\u2019occasion de sondages politiques notamment, les \u00e9lecteurs repr\u00e9sentent la population de base et l\u2019\u00e9chantillon repr\u00e9sente le sous-ensemble. Il est g\u00e9n\u00e9ralement constitu\u00e9 d\u2019environ un millier d\u2019\u00e9lecteurs.<\/p>\n\n\n\n

Les r\u00e9sultats obtenus aupr\u00e8s du sous-ensemble sont trait\u00e9s et \u00e9largis \u00e0 la population concern\u00e9e. Afin de garantir la cr\u00e9dibilit\u00e9 de l\u2019extrapolation, il doit s\u2019agir d\u2019un \u00e9chantillon repr\u00e9sentatif, et une technique d\u2019\u00e9chantillonnage sans biais doit \u00eatre employ\u00e9e.<\/p>\n\n\n\n

Le sondage repose sur deux principes. Le premier permet d\u2019\u00e9tendre un ph\u00e9nom\u00e8ne analys\u00e9 sur un groupe d\u2019individus provenant d\u2019une population. Ce processus de g\u00e9n\u00e9ralisation est nomm\u00e9 \u00ab inf\u00e9rence statistique<\/a> <\/strong>\u00bb.Le deuxi\u00e8me principe concerne les individus suppos\u00e9s d\u00e9tenir une opinion sur le ph\u00e9nom\u00e8ne analys\u00e9 et aptes \u00e0 se positionner sur ce ph\u00e9nom\u00e8ne.<\/p>\n\n\n\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Un groupe d\u2019individus s\u00e9lectionn\u00e9 en fonction de crit\u00e8res sp\u00e9cifiques se construit dans le temps. Lorsqu\u2019une entreprise souhaite interroger des personnes en fonctions de crit\u00e8res bien d\u00e9finis, et qu\u2019elle ne dispose pas de sa propre base de r\u00e9pondants, elle a la possibilit\u00e9 de passer par des soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es. Il existe principalement deux solutions \u00e0 disposition des… Lire la suite »<\/p>\n

Quelle diff\u00e9rence entre panel<\/span> et \u00e9chantillon ?<\/div>\n

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Lorsqu\u2019une entreprise souhaite interroger des personnes en fonctions de crit\u00e8res bien d\u00e9finis, et qu\u2019elle ne dispose pas de sa propre base de r\u00e9pondants, elle a la possibilit\u00e9 de passer par des soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es. 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