{"id":1808,"date":"2018-04-13T15:01:05","date_gmt":"2018-04-13T14:01:05","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=1808"},"modified":"2026-01-20T09:44:43","modified_gmt":"2026-01-20T08:44:43","slug":"difference-panel-barometre","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/difference-panel-barometre\/","title":{"rendered":"
Quelle est la diff\u00e9rence entre un<\/span> panel et un barom\u00e8tre ?<\/div>"},"content":{"rendered":"\n

Les panels et les barom\u00e8tres sont des outils bien distincts. Pour pouvoir les utiliser le plus efficacement possible, il est n\u00e9cessaire d\u2019avoir recours \u00e0 des solutions sp\u00e9cifiques comme les logiciels de questionnaire en ligne.  Ces logiciels permettent de soumettre rapidement \u00e0 une population cibl\u00e9e une enqu\u00eate en ligne et d\u2019informatiser l\u2019analyse des r\u00e9sultats.<\/p>\n\n\n\n

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>> Rendez-vous sur Drag\u2019n Survey<\/strong> pour interroger un panel<\/strong>, cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n

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Qu\u2019est-ce qu\u2019un panel ?<\/h2>\n\n\n\n

Il s\u2019agit d\u2019un \u00e9chantillon de personnes<\/a> s\u00e9lectionn\u00e9es d\u2019apr\u00e8s un ensemble de crit\u00e8res. Cet \u00e9chantillon a vocation \u00e0 \u00eatre repr\u00e9sentatif d\u2019une certaine population. R\u00e9guli\u00e8rement utilis\u00e9 dans les \u00e9tudes marketing, il existe un grand nombre de panels diff\u00e9rents ; celui des consommateurs, des distributeurs, des professionnels, etc.<\/p>\n\n\n\n

Dans le cadre d\u2019une \u00e9tude marketing, il s\u2019agira d\u2019abord de d\u00e9terminer les crit\u00e8res de s\u00e9lection de ce groupe. Puis, il faudra recruter ses membres. En fonction de l\u2019objet de l\u2019\u00e9tude, le groupe s\u00e9lectionn\u00e9 devra r\u00e9pondre \u00e0 des questions sp\u00e9cifiques.<\/p>\n\n\n\n

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Les individus de ce groupe travaillent sur la dur\u00e9e avec l\u2019entreprise qui les a recrut\u00e9s. Ce d\u00e9ploiement dans le temps est n\u00e9cessaire pour mettre en \u00e9vidence les \u00e9volutions du march\u00e9, de l\u2019opinion ou encore les effets des campagnes marketing.
En r\u00e8gle g\u00e9n\u00e9rale, les entreprises travaillent avec plusieurs groupes qui leur permettent d'am\u00e9liorer leurs offres de produits et de services.<\/p>\n\n\n\n

Avec l\u2019av\u00e8nement du web, on a assist\u00e9 au d\u00e9veloppement des panels. En effet, internet a permis de s\u00e9lectionner plus ais\u00e9ment ces membres et \u00e9galement de diminuer les co\u00fbts de recrutement.<\/p>\n\n\n\n

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Qu\u2019est-ce qu\u2019un barom\u00e8tre ?<\/h2>\n\n\n\n

Il mesure une opinion \u00e0 un moment donn\u00e9 sur un march\u00e9, sur un produit, sur une entreprise ou encore sur une tendance. Mesur\u00e9 r\u00e9guli\u00e8rement par les instituts de sondage, la question pos\u00e9e est toujours identique. S\u2019il s\u2019agit d\u2019un questionnaire, il sera toujours le m\u00eame.<\/p>\n\n\n\n

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Comment diff\u00e9rencier le panel et le barom\u00e8tre ?<\/h2>\n\n\n\n

Alors que l\u2019un repr\u00e9sente une population, pour l\u2019autre, il s\u2019agit de questions pos\u00e9es \u00e0 une population.<\/p>\n\n\n\n

Ainsi, le barom\u00e8tre correspond \u00e0 une opinion sur un sujet donn\u00e9, \u00e0 un moment donn\u00e9. Il repr\u00e9sente un excellent indicateur sur la dur\u00e9e. D\u2019ailleurs, les r\u00e9sultats sont r\u00e9guli\u00e8rement publi\u00e9s. La fr\u00e9quence de publication d\u00e9pendra de l\u2019institut de sondage ou de l\u2019entreprise. Elle peut \u00eatre annuelle, mensuelle ou trimestrielle.
Finalement, tandis que l\u2019un repr\u00e9sente une population, l\u2019autre est plut\u00f4t une photographie d\u2019une opinion \u00e0 un moment donn\u00e9.<\/p>\n\n\n\n

Chacun de ces deux outils est utilis\u00e9 par les instituts de sondage, les cabinets d\u2019\u00e9tude marketing et les entreprises. Mais le choix d\u00e9pendra des r\u00e9sultats attendus ainsi que de l\u2019objet de l\u2019\u00e9tude.<\/p>\n\n\n\n

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Panel et barom\u00e8tre : quelle m\u00e9thodologie pour des r\u00e9sultats fiables ?<\/h2>\n\n\n\n

La fiabilit\u00e9 des r\u00e9sultats repose sur une m\u00e9thodologie rigoureuse. Pour un panel, la repr\u00e9sentativit\u00e9 de l'\u00e9chantillon est cruciale : il faut d\u00e9finir des quotas pr\u00e9cis (\u00e2ge, CSP, g\u00e9ographie) et diversifier les canaux de recrutement. La taille minimale recommand\u00e9e varie entre 300 et 1000 r\u00e9pondants selon la population \u00e9tudi\u00e9e. Pour un barom\u00e8tre, trois r\u00e8gles s'imposent : maintenir un questionnaire strictement identique \u00e0 chaque vague, respecter la m\u00eame p\u00e9riode de terrain pour \u00e9viter les biais saisonniers, et d\u00e9finir une fr\u00e9quence coh\u00e9rente avec l'\u00e9volution du march\u00e9. Les entreprises qui combinent ces deux outils obtiennent une vision \u00e0 360\u00b0. Le panel apporte la profondeur qualitative tandis que le barom\u00e8tre mesure les tendances dans le temps.<\/p>\n\n\n\n

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Qui utilise ces outils ?<\/h2>\n\n\n\n

Lorsqu\u2019une entreprise souhaite obtenir une mesure dans le temps, notamment en se comparant \u00e0 ses concurrents, alors, elle fera appel \u00e0 un intervenant ext\u00e9rieur pour r\u00e9aliser ce sondage. L\u2019objectif est de d\u00e9gager des tendances, et d\u2019avoir des r\u00e9sultats objectifs.
Ainsi, si certains secteurs tels que le secteur bancaire produisent r\u00e9guli\u00e8rement ces mesures, il existe d\u2019autres sondages tels que le barom\u00e8tre du num\u00e9rique, du bonheur au travail, de la sant\u00e9, de l\u2019action politique, etc.<\/p>\n\n\n\n

Lorsqu\u2019il s\u2019agit de mieux comprendre les attentes et les r\u00e9actions des consommateurs \u00e0 leurs produits et services, les entreprises pr\u00e9f\u00e8rent g\u00e9n\u00e9ralement s\u00e9lectionner elles-m\u00eames les groupes \u00e0 interroger. Dans la plupart des cas, les entreprises administreront directement les diff\u00e9rents questionnaires. En effet, cela leur permet de b\u00e9n\u00e9ficier d\u2019une information exhaustive.
De plus, mettre un produit sur le march\u00e9 repr\u00e9sente un tel co\u00fbt pour une entreprise qu\u2019elle r\u00e9alisera des \u00e9tudes aupr\u00e8s des consommateurs. L\u2019objectif est de bien concevoir le nouveau produit et de le tester.<\/p>\n\n\n\n

Enfin, ces outils font partie de l\u2019arsenal des instituts de sondage et des entreprises pour mesurer l\u2019\u00e9volution de l\u2019opinion.<\/p>\n\n\n\n

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Articles compl\u00e9mentaires :<\/strong>
Comment faire une \u00e9tude de march\u00e9 ? cliquez-ici<\/a>
D\u00e9couvrez des exemples d'\u00e9chantillons, cliquez-ici<\/a>
D\u00e9couvrir Google Forms et les alternatives, cliquez-ici<\/a>
Cr\u00e9er un questionnaire d'\u00e9tude de march\u00e9, cliquez-ici<\/a>
Exp\u00e9rience client et strat\u00e9gie de croissance, cliquez-ici<\/a>
A quoi sert un \u00e9chantillon de consommateurs ? cliquez-ici<\/a>
R\u00e9ussir la diffusion d'un questionnaire de satisfaction, cliquez-ici<\/a>
Produire des statistiques avec une \u00e9tude quantitative, cliquez-ici<\/a>
Comprendre ce qu\u2019est un \u00e9chantillon de distributeurs, cliquez-ici<\/a>
Les avantages du Net Promoter Score dans une enqu\u00eate, cliquez-ici<\/a><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Les panels et les barom\u00e8tres sont des outils bien distincts. Pour pouvoir les utiliser le plus efficacement possible, il est n\u00e9cessaire d\u2019avoir recours \u00e0 des solutions sp\u00e9cifiques comme les logiciels de questionnaire en ligne.  Ces logiciels permettent de soumettre rapidement \u00e0 une population cibl\u00e9e une enqu\u00eate en ligne et d\u2019informatiser l\u2019analyse des r\u00e9sultats. >> Rendez-vous… Lire la suite »<\/p>\n

Quelle est la diff\u00e9rence entre un<\/span> panel et un barom\u00e8tre ?<\/div>\n

<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[48,42,33],"tags":[],"class_list":["post-1808","post","type-post","status-publish","format-standard","hentry","category-consommation","category-enquete-de-satisfaction","category-etude-de-marche"],"yoast_head":"\nQuelle est la diff\u00e9rence entre un panel et un barom\u00e8tre ? - Drag'n Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/difference-panel-barometre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est la diff\u00e9rence entre un panel et un barom\u00e8tre ?\" \/>\n<meta property=\"og:description\" content=\"Les panels et les barom\u00e8tres sont des outils bien distincts. 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