{"id":1483,"date":"2017-01-22T14:23:07","date_gmt":"2017-01-22T13:23:07","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=1483"},"modified":"2026-01-16T10:40:04","modified_gmt":"2026-01-16T09:40:04","slug":"strategie-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/strategie-inbound-marketing\/","title":{"rendered":"
Le questionnaire en ligne : l\u2019alli\u00e9<\/span> de votre strat\u00e9gie Inbound Marketing<\/div>"},"content":{"rendered":"\n

Contrairement \u00e0 une strat\u00e9gie Outbound qui va chercher les clients par le biais de campagnes publicitaires cibl\u00e9es, l\u2019inbound marketing <\/strong>fait venir les acheteurs \u00e0 soi gr\u00e2ce \u00e0 la production de contenu \u00e0 forte valeur ajout\u00e9e. Pour avoir une forte visibilit\u00e9 et cr\u00e9er l\u2019int\u00e9r\u00eat des prospects, ce contenu tr\u00e8s qualitatif devra \u00eatre bien positionn\u00e9 dans les moteurs de recherche et facilement partageable sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n

L\u2019utilisation du questionnaire en ligne<\/strong> dans une strat\u00e9gie inbound marketing permet d\u2019identifier les profils de vos acheteurs appel\u00e9s \u00e9galement buyers personas et de collecter des feedbacks clients.\u00a0 L\u2019objectif est d\u2019augmenter son taux de conversion et donc son chiffre d\u2019affaires.<\/p>\n\n\n\n

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>> Drag\u2019n Survey<\/strong>, le logiciel IA pour cr\u00e9er un questionnaire en ligne<\/strong>, cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n

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Le questionnaire en ligne pour identifier vos buyers personas<\/h2>\n\n\n\n

Le sondage est un outil indispensable dans une strat\u00e9gie Inbound Marketing. Il permet de d\u00e9finir et de conna\u00eetre vos profils clients (buyers personas<\/strong>). En effet, soumettre un sondage \u00e0 vos acheteurs servira \u00e0 identifier les profils repr\u00e9sentatifs de vos acheteurs (secteurs d\u2019activit\u00e9s, postes, responsabilit\u00e9s, etc\u2026), \u00e9tablir leurs personnalit\u00e9s,\u00a0 d\u00e9finir leurs probl\u00e9matiques, leurs centres d\u2019int\u00e9r\u00eats et \u00e0 identifier les m\u00e9dias que vos buyers personas consultent.<\/p>\n\n\n\n

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La collecte de ces donn\u00e9es a pour objectif de d\u00e9finir une ligne \u00e9ditoriale ainsi que votre strat\u00e9gie de contenu \u00e0 destination de vos prospects et clients. Ces donn\u00e9es vous donneront des id\u00e9es pour vos articles de blog et la cr\u00e9ation de livres blancs.<\/p>\n\n\n\n

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Le questionnaire en ligne pour fid\u00e9liser vos clients<\/h2>\n\n\n\n

Il n\u2019est plus possible aujourd\u2019hui pour une entreprise de ne pas interroger ses clients sur ce qu\u2019ils pensent du produit ou du service qu\u2019elle commercialise. Les acheteurs sont de plus en plus exigeants et de moins en moins fid\u00e8les. Ne pas les interroger fait prendre le risque \u00e0 une entreprise de passer \u00e0 c\u00f4t\u00e9 d\u2019une source de m\u00e9contentement et de voir une partie de son chiffre d\u2019affaires dispara\u00eetre au profit de ses concurrents.<\/p>\n\n\n\n

Le sondage est un outil  puissant et efficace pour collecter des feedbacks aupr\u00e8s de ses acheteurs facilement. L\u2019objectif est d\u2019augmenter le degr\u00e9 de satisfaction. Plus la satisfaction sera \u00e9lev\u00e9e, plus les clients vous recommanderont, seront fid\u00e8les et am\u00e9lioreront votre notori\u00e9t\u00e9 ainsi que votre image de marque.<\/p>\n\n\n\n

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Le questionnaire en ligne pour augmenter votre chiffre d\u2019affaires<\/h2>\n\n\n\n

Que ce soit pour identifier vos buyers personas<\/strong> ou collecter des feedbacks, le recours au sondage <\/strong>vous permet de collecter des donn\u00e9es essentielles pour am\u00e9liorer et perfectionner vos communications. Vous am\u00e9liorez \u00e9galement la qualit\u00e9 des produits ou services que vous commercialisez. Tout cela permet de rentrer dans un cercle vertueux dans lequel les donn\u00e9es de qualit\u00e9 attirent des prospects qualifi\u00e9s. Ces prospects deviennent des clients fid\u00e8les gr\u00e2ce aux feedbacks collect\u00e9s. Ces acheteurs fid\u00e8les deviennent ambassadeurs de votre marque et votre chiffre d\u2019affaires augmente.<\/p>\n\n\n\n

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Questionnaire en ligne et r\u00e9seaux sociaux : une alliance strat\u00e9gique<\/h2>\n\n\n\n

Les r\u00e9seaux sociaux ne se limitent plus \u00e0 la diffusion de contenu. Ils constituent aujourd'hui des espaces d'engagement privil\u00e9gi\u00e9s pour d\u00e9ployer vos questionnaires en ligne. En int\u00e9grant vos sondages directement sur LinkedIn, Facebook ou Instagram, vous maximisez la participation de vos audiences cibles tout en exploitant leurs algorithmes de recommandation. Cette approche permet de toucher des segments pr\u00e9cis selon leur secteur d'activit\u00e9, leurs centres d'int\u00e9r\u00eat ou leur localisation. Les donn\u00e9es collect\u00e9es via ces canaux enrichissent consid\u00e9rablement votre connaissance client et alimentent votre strat\u00e9gie de contenu. Plus encore, les r\u00e9pondants deviennent naturellement des relais de votre enqu\u00eate en la partageant dans leurs r\u00e9seaux, d\u00e9multipliant ainsi votre port\u00e9e organique et la qualit\u00e9 de vos leads g\u00e9n\u00e9r\u00e9s.<\/p>\n\n\n\n

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Le mode de fonctionnement d\u2019une strat\u00e9gie inbound marketing<\/h2>\n\n\n\n

Une strat\u00e9gie inbound marketing<\/strong> se structure en quatre \u00e9tapes.<\/p>\n\n\n\n

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1\u00e8re<\/sup> \u00e9tape : attirer sur son site du trafic de qualit\u00e9 et qualifi\u00e9<\/mark><\/h3>\n\n\n\n

Cela passe par la r\u00e9daction d\u2019articles \u00e0 travers un blog, par l\u2019optimisation de vos mots cl\u00e9s pour qu\u2019ils soient identifiables par les moteurs de recherche et la publication de vos contenus sur les r\u00e9seaux sociaux (Facebook, Twitter, LinkedIn, Slideshare, Pinterest etc...).<\/p>\n\n\n\n

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2\u00e8me<\/sup> \u00e9tape : g\u00e9n\u00e9rer des leads<\/mark><\/h3>\n\n\n\n

Un lead est un point de contact entre une marque et un prospect. Il s\u2019obtient gr\u00e2ce \u00e0 la mise en place de call-to-actions<\/strong> sur les articles de son blog,  de landing pages ou en collectant les informations des visiteurs en \u00e9changes d\u2019un livre blanc.<\/p>\n\n\n\n

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3\u00e8me<\/sup> \u00e9tape : convertir les prospects en clients<\/mark><\/h3>\n\n\n\n

Cela passe par la mise en maturation des prospects appel\u00e9e \u00ab nurturing \u00bb<\/strong>, par l\u2019automatisation d\u2019actions telles que l\u2019envoi d\u2019emails et la mise en place d\u2019un scoring. Le scoring permet de proposer un produit au bon moment \u00e0 un prospect.<\/p>\n\n\n\n

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4\u00e8me<\/sup> \u00e9tape : fid\u00e9liser ses clients<\/mark><\/h3>\n\n\n\n

L\u2019objectif est que vos acheteurs deviennent vos meilleurs commerciaux.<\/p>\n\n\n\n

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Articles compl\u00e9mentaires :<\/strong>
Logiciel pour cabinet de conseil, cliquez-ici<\/a>
Tout savoir sur le NPS et ses avantages, cliquez-ici<\/a>
Cr\u00e9er un quiz avec questions et r\u00e9ponses, cliquez-ici<\/a>
Comparer Drag'n Survey et Google Forms, cliquez-ici<\/a>
R\u00e9pondre \u00e0 la demande des consommateurs, cliquez-ici<\/a>
Utiliser un exemple de sondage \u00e0 t\u00e9l\u00e9charger, cliquez-ici<\/a>
Le recours au sondage dans la m\u00e9thode Lean Startup, cliquez-ici<\/a>
R\u00e9aliser un quiz en ligne avec un logiciel en mode SaaS, cliquez-ici<\/a>
Int\u00e9grer le sondage en ligne dans sa strat\u00e9gie marketing, cliquez-ici<\/a>
Int\u00e9roger les acheteurs avec un questionnaire de satisfaction, cliquez-ici<\/a><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Contrairement \u00e0 une strat\u00e9gie Outbound qui va chercher les clients par le biais de campagnes publicitaires cibl\u00e9es, l\u2019inbound marketing fait venir les acheteurs \u00e0 soi gr\u00e2ce \u00e0 la production de contenu \u00e0 forte valeur ajout\u00e9e. Pour avoir une forte visibilit\u00e9 et cr\u00e9er l\u2019int\u00e9r\u00eat des prospects, ce contenu tr\u00e8s qualitatif devra \u00eatre bien positionn\u00e9 dans les… Lire la suite »<\/p>\n

Le questionnaire en ligne : l\u2019alli\u00e9<\/span> de votre strat\u00e9gie Inbound Marketing<\/div>\n

<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-1483","post","type-post","status-publish","format-standard","hentry","category-autres"],"yoast_head":"\nInbound marketing : le questionnaire en ligne comme levier<\/title>\n<meta name=\"description\" content=\"Questionnaire en ligne et inbound marketing : identifiez vos buyers personas, fid\u00e9lisez vos clients et augmentez votre chiffre d'affaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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