{"id":1450,"date":"2016-12-17T16:27:27","date_gmt":"2016-12-17T15:27:27","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=1450"},"modified":"2026-01-15T09:54:28","modified_gmt":"2026-01-15T08:54:28","slug":"lean-startup-boucle-de-feed-back","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/lean-startup-boucle-de-feed-back\/","title":{"rendered":"
Lean Startup : boucle de<\/span> feedback et questionnaire en ligne<\/div>"},"content":{"rendered":"\n

Le Lean Start-up<\/strong> est une m\u00e9thode d\u00e9velopp\u00e9e par Eric Ries, co-fondateur de la soci\u00e9t\u00e9 IMVU (communaut\u00e9 de chat 3D et de biens virtuels) en 2004.<\/p>\n\n\n\n

Cette m\u00e9thode est appliqu\u00e9e par les entrepreneurs lors du lancement d\u2019un nouveau produit ou d\u2019une nouvelle activit\u00e9 \u00e9conomique. Elle consiste en la mise sur le march\u00e9 d\u2019un Produit Minimum Viable<\/strong> ou Minimum Viable Product (MVP)<\/strong> sur lequel on effectuera des tests quantitatifs et rapides aupr\u00e8s des utilisateurs afin de l\u2019am\u00e9liorer continuellement tout en r\u00e9pondant aux besoins des clients.<\/p>\n\n\n\n

Cette m\u00e9thode a pour objectifs de r\u00e9duire le cycle de commercialisation d\u2019un produit ou d\u2019un service et d\u2019ajuster sa trajectoire en continue gr\u00e2ce aux retours obtenus de la part des utilisateurs.<\/p>\n\n\n\n

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>> Obtenez des retours clients en cr\u00e9ant un questionnaire en ligne<\/strong>, cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n

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Lean Startup : la boucle de feed-back produire, mesurer, apprendre<\/h2>\n\n\n\n

Le r\u00f4le d\u2019une entreprise innovante est de transformer une id\u00e9e en produit ou service, d\u2019\u00e9valuer la r\u00e9action des clients et de d\u00e9terminer en fonction des informations qu\u2019elle aura analys\u00e9es de d\u00e9cider si elle doit persister sur son chemin ou pivoter.<\/p>\n\n\n\n

La boucle de feed-back<\/strong> permet d\u2019ajuster en permanence sa trajectoire et de ne plus se baser sur des hypoth\u00e8ses. Toute entreprise innovante doit viser \u00e0 acc\u00e9l\u00e9rer le rythme de cette boucle pour faire de l\u2019innovation en continue.<\/p>\n\n\n\n

Une fois que l\u2019entreprise fonctionne et g\u00e9n\u00e8re des revenus, le lean startup<\/strong> permet d\u2019accro\u00eetre son activit\u00e9. Cette m\u00e9thode vous permettra peut \u00eatre de faire partie des futurs Licornes<\/strong>.<\/p>\n\n\n\n

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Cr\u00e9er un questionnaire en ligne pour interroger les utilisateurs<\/h2>\n\n\n\n

Interroger ses clients n\u2019est pas toujours une chose facile. Vous n\u2019avez pas toujours leur num\u00e9ro de t\u00e9l\u00e9phone et ils ne sont pas toujours dispos\u00e9s \u00e0 vous r\u00e9pondre. Cr\u00e9er un questionnaire en ligne <\/strong>permet de diffuser son enqu\u00eate en quelques clics et de ne pas \u00eatre trop intrusif aupr\u00e8s des utilisateurs. En effet, il est possible de la diffuser par mail, lien web ou de l\u2019int\u00e9grer directement sur une page web.<\/p>\n\n\n\n

Vous collectez ainsi rapidement les premiers retours, visualisez en temps r\u00e9el les r\u00e9sultats et relancez les personnes qui n\u2019ont pas particip\u00e9.<\/p>\n\n\n\n

Le questionnaire en ligne<\/strong> est un outil qui permet d\u2019acc\u00e9l\u00e9rer la boucle de feedback<\/strong>.<\/p>\n\n\n\n

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Du MVP aux hypoth\u00e8ses valid\u00e9es : mesurer avec des questionnaires<\/h2>\n\n\n\n

Le succ\u00e8s d'un MVP repose sur la validation de deux hypoth\u00e8ses fondamentales : l'hypoth\u00e8se de valeur (le produit r\u00e9sout-il un vrai probl\u00e8me ?) et l'hypoth\u00e8se de croissance (comment attirer de nouveaux clients ?). Le questionnaire en ligne constitue l'instrument de mesure privil\u00e9gi\u00e9 pour valider ces hypoth\u00e8ses. En interrogeant vos premiers utilisateurs sur leur satisfaction, leur fr\u00e9quence d'utilisation et leur propension \u00e0 recommander votre produit, vous obtenez des donn\u00e9es concr\u00e8tes qui confirment ou infirment vos suppositions initiales. Cette validation m\u00e9thodique permet d'identifier rapidement si votre MVP r\u00e9pond aux attentes du march\u00e9 et si votre mod\u00e8le de croissance fonctionne, avant d'investir massivement dans le d\u00e9veloppement.<\/p>\n\n\n\n

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Lean Start-up : optimiser ou \u00e9voluer par feedback<\/h2>\n\n\n\n

Dans une entreprise traditionnelle, l\u2019ensemble des activit\u00e9s marketing, commerciales, les designers et les ing\u00e9nieurs apportent leur pierre \u00e0 l\u2019\u00e9difice pour optimiser les produits que propose leur structure. Dans une entreprise bien structur\u00e9e, si chacun fait bien son travail, il est fort \u00e0 parier que cela portera ses fruits.<\/p>\n\n\n\n

Dans une entreprise innovante, le processus d\u2019am\u00e9lioration d\u2019un produit fonctionne diff\u00e9remment. Si vous fabriquez le mauvais produit, vous aurez beau l\u2019am\u00e9liorer et faire des actions de communication, les r\u00e9sultats ne changeront pas sensiblement.  Une jeune pousse est donc dans l\u2019obligation de mesurer les progr\u00e8s r\u00e9alis\u00e9s sur les produits ou services qu\u2019elle commercialise en prenant en consid\u00e9ration un crit\u00e8re impitoyable, la p\u00e9rennit\u00e9 de son activit\u00e9 sur le long terme. Pour pouvoir respecter ce crit\u00e8re, une entreprise innovante doit avoir constitu\u00e9 des pr\u00e9visions explicites et fond\u00e9es. Sans ces pr\u00e9visions, il est plus difficile de prendre des d\u00e9cisions concernant le produit et la strat\u00e9gie.<\/p>\n\n\n\n

Il est donc n\u00e9cessaire de valider, \u00e0 travers des retours clients, les \u00e9tapes de fabrication et de comprendre la cause d\u2019un probl\u00e8me. Le probl\u00e8me vient tr\u00e8s souvent du fait que la jeune pousse suit un business plan qui n\u2019a pas de sens. Le retour client permet donc d\u2019identifier le probl\u00e8me et de faire pivoter rapidement son produit ou service dans le bon sens.<\/p>\n\n\n\n

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Le Lean Start-up est une m\u00e9thode d\u00e9velopp\u00e9e par Eric Ries, co-fondateur de la soci\u00e9t\u00e9 IMVU (communaut\u00e9 de chat 3D et de biens virtuels) en 2004. Cette m\u00e9thode est appliqu\u00e9e par les entrepreneurs lors du lancement d\u2019un nouveau produit ou d\u2019une nouvelle activit\u00e9 \u00e9conomique. Elle consiste en la mise sur le march\u00e9 d\u2019un Produit Minimum Viable… Lire la suite »<\/p>\n

Lean Startup : boucle de<\/span> feedback et questionnaire en ligne<\/div>\n

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