{"id":1011,"date":"2016-06-03T09:58:47","date_gmt":"2016-06-03T08:58:47","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=1011"},"modified":"2026-01-14T16:10:32","modified_gmt":"2026-01-14T15:10:32","slug":"exemple-questionnaire-satisfaction-client","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/exemple-questionnaire-satisfaction-client\/","title":{"rendered":"
Aide \u00e0 la cr\u00e9ation d’un<\/span> questionnaire de satisfaction client<\/div>"},"content":{"rendered":"\n

Toutes les entreprises, que ce soit les TPE, les PME ou les Grands Groupes, ont besoin de conna\u00eetre le contentement de leurs acheteurs. Il en est de m\u00eame pour les associations qui ont besoin de conna\u00eetre le ressenti sur un projet r\u00e9alis\u00e9 ou sur une activit\u00e9 partag\u00e9e.
Le contentement est \u00e9troitement li\u00e9 \u00e0 la rentabilit\u00e9<\/strong>. Un consommateur heureux est plus fid\u00e8le, ach\u00e8te plus r\u00e9guli\u00e8rement et recommande le produit ou le service aupr\u00e8s de son cercle d\u2019influence.<\/p>\n\n\n\n

Pour \u00e9valuer le niveau de contentement, de nombreuses entreprises et associations ont recours \u00e0 un logiciel d\u2019enqu\u00eate en ligne<\/strong>. Il permet de construire son \u00e9tude en quelques clics, de la customiser aux couleurs et au logo de sa structure. Vous v\u00e9hiculez ainsi l\u2019image de votre marque, de votre produit ou de votre service. La diffusion se fait par mail, lien web ou QR Code. Il est \u00e9galement possible d\u2019int\u00e9grer son enqu\u00eate sur une page de votre site internet.<\/p>\n\n\n\n

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>> Parmi plus de 25 mod\u00e8les, trouvez votre exemple de questionnaire<\/strong>, cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n

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Un logiciel de sondage en ligne <\/strong>offre \u00e9galement l\u2019avantage d\u2019informatiser le traitement des donn\u00e9es et d\u2019analyser les r\u00e9sultats en temps r\u00e9el.<\/p>\n\n\n\n

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L'impact direct d'un questionnaire de satisfaction client sur le chiffre d'affaires<\/h2>\n\n\n\n

Investir dans une d\u00e9marche de mesure de la satisfaction<\/strong> g\u00e9n\u00e8re des retours financiers concrets et mesurables. Un client satisfait d\u00e9pense en moyenne 140% de plus qu'un client insatisfait et co\u00fbte cinq fois moins cher \u00e0 fid\u00e9liser qu'\u00e0 acqu\u00e9rir un nouveau prospect. Chaque point de progression du score de satisfaction se traduit par une hausse moyenne de 3% du chiffre d'affaires. Les entreprises qui d\u00e9ploient des questionnaires r\u00e9guliers constatent \u00e9galement une r\u00e9duction significative du taux d'attrition et une augmentation du panier moyen. Au-del\u00e0 des indicateurs de satisfaction, c'est donc votre rentabilit\u00e9 globale qui s'am\u00e9liore.<\/p>\n\n\n\n

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Exemple de questionnaire de satisfaction client<\/h2>\n\n\n\n

L\u2019\u00e9valuation du contentement concerne tous les types de structures et tous les secteurs d\u2019activit\u00e9. Dans un monde de plus en plus concurrentiel, elle est devenue un outil indispensable pour se d\u00e9marquer et gagner des parts de march\u00e9.<\/p>\n\n\n\n

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Interroger ses acheteurs sur leur ressenti vis-\u00e0-vis d\u2019un produit ou d\u2019un service permet d\u2019identifier les zones de m\u00e9contentement. Une fois ces zones identifi\u00e9es, des actions devront \u00eatre mises en place pour am\u00e9liorer la qualit\u00e9 des prestations produites. Si aucune action n\u2019est mise en place, vous risquez de g\u00e9n\u00e9rer un sentiment de frustration et d\u2019aggraver le m\u00e9contentement. C\u2019est pourquoi, il est n\u00e9cessaire d\u2019impliquer l\u2019ensemble des services concern\u00e9s comme le marketing, les commerciaux et la direction g\u00e9n\u00e9rale.<\/p>\n\n\n\n

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>> D\u00e9couvrez un exemple de questionnaire de satisfaction client<\/strong>, cliquez-ici<\/a><\/strong><\/em><\/p>\n\n\n\n

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L\u2019objectif de ce type d\u2019enqu\u00eate est d\u2019apporter une meilleure \u00e9coute \u00e0 ses clients, d\u2019offrir une meilleure qualit\u00e9 sur le produit ou le service propos\u00e9 et d\u2019augmenter sa rentabilit\u00e9.<\/p>\n\n\n\n

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Techniques pour personnaliser l\u2019exemple de questionnaire de satisfaction client<\/h2>\n\n\n\n

Proposer un texte d\u2019introduction permet de pr\u00e9ciser le sujet de l\u2019enqu\u00eate<\/strong> et d\u2019informer le r\u00e9pondant sur le temps de participation. Mettre en \u00e9vidence la dur\u00e9e a pour avantage de ne pas d\u00e9courager les participants et de conserver leur attention. En introduction, vous pouvez \u00e9galement proposer une photo ou une vid\u00e9o. Vous communiquez ainsi directement sur le visuel de votre structure.<\/p>\n\n\n\n

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Soyez le plus clair et le plus bref possible. Plus il y aura de longueurs, plus vous risquerez de perdre l\u2019attention des participants. Faites en sorte que les r\u00e9pondants sachent o\u00f9 ils en sont. Pour cela, affichez les num\u00e9ros de pages et ajoutez une barre de progression.<\/p>\n\n\n\n

D\u00e9terminez en amont les informations que vous souhaitez obtenir. De ce travail d\u00e9pendra la structure de votre enqu\u00eate. Elle pourra, par exemple, commencer par des questions g\u00e9n\u00e9rales pour aller vers des questions de plus en plus sp\u00e9cifiques (structure en entonnoir) et terminer de nouveau par des questions plus g\u00e9n\u00e9rales (structure en sablier).<\/p>\n\n\n\n

Partagez rapidement les donn\u00e9es collect\u00e9es aupr\u00e8s des services concern\u00e9s<\/strong>. Plus des actions seront d\u00e9cid\u00e9es rapidement, plus vos clients auront le sentiment d\u2019\u00eatre pris en consid\u00e9ration. Vous augmenterez ainsi le niveau de satisfaction.<\/p>\n\n\n\n

Drag\u2019n Survey est une solution web pour cr\u00e9er des enqu\u00eates en ligne, les diffuser et analyser les r\u00e9sultats en temps r\u00e9el. Sa simplicit\u00e9 d\u2019utilisation permet \u00e0 ses utilisateurs de prendre en main l\u2019application rapidement. Accessible \u00e0 tous, Drag\u2019n Survey r\u00e9pond \u00e0 un besoin de r\u00e9alisation d\u2019\u00e9tudes marketing pour les TPE, PME, Grands Groupes, Associations et Organismes.<\/p>\n\n\n\n

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Articles compl\u00e9mentaires :
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Mod\u00e8le d'\u00e9tude sur un produit, cliquez-ici<\/a>
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Les diff\u00e9rents types de questionnaires, cliquez-ici<\/a>
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Int\u00e9grer une question Net Promoter Score dans un sondage, cliquez-ici<\/a><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Toutes les entreprises, que ce soit les TPE, les PME ou les Grands Groupes, ont besoin de conna\u00eetre le contentement de leurs acheteurs. Il en est de m\u00eame pour les associations qui ont besoin de conna\u00eetre le ressenti sur un projet r\u00e9alis\u00e9 ou sur une activit\u00e9 partag\u00e9e.Le contentement est \u00e9troitement li\u00e9 \u00e0 la rentabilit\u00e9. Un… Lire la suite »<\/p>\n

Aide \u00e0 la cr\u00e9ation d’un<\/span> questionnaire de satisfaction client<\/div>\n

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