{"id":1002,"date":"2016-05-30T10:21:29","date_gmt":"2016-05-30T09:21:29","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/?p=1002"},"modified":"2026-01-14T14:05:50","modified_gmt":"2026-01-14T13:05:50","slug":"exemple-questionnaire-produit","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/exemple-questionnaire-produit\/","title":{"rendered":"<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Comment r\u00e9aliser une \u00e9tude<\/span>   sur un produit ?<\/div>"},"content":{"rendered":"\n<p>Le <strong>questionnaire produit<\/strong> est un outil indispensable pour conna\u00eetre ses prospects, \u00e9couter ses clients et r\u00e9pondre \u00e0 leurs attentes. Il est utilis\u00e9 par de nombreuses structures pour le lancement d\u2019une nouvelle cr\u00e9ation, pour comprendre les habitudes de consommation ou pour tester et \u00e9tudier le comportement des consommateurs.<\/p>\n\n\n\n<p>Le recours \u00e0 une solution de <strong>sondage en ligne<\/strong> permet de cr\u00e9er simplement son enqu\u00eate. Les options de personnalisation servent \u00e0 communiquer pleinement sur les couleurs et le logo de son entreprise. Les modes de diffusion sont nombreux (email, lien web, int\u00e9gration du sondage sur un site internet, QR Code) et le traitement des r\u00e9sultats est informatis\u00e9 et en temps r\u00e9el.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;&gt; Parmi 25 mod\u00e8les gratuits, trouvez l\u2019<strong><a href=\"https:\/\/www.dragnsurvey.com\/blog\/exemple-questionnaire\/\">exemple de questionnaire<\/a>&nbsp;<\/strong>dont vous avez besoin<\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"414\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2016\/05\/enquete-de-satisfaction-questionnaire.jpg\" alt=\"\" class=\"wp-image-4759\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2016\/05\/enquete-de-satisfaction-questionnaire.jpg 600w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2016\/05\/enquete-de-satisfaction-questionnaire-300x207.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019utilisation d\u2019un <strong>logiciel de sondage en ligne <\/strong>permet de r\u00e9pondre \u00e0 des besoins de r\u00e9alisation d\u2019enqu\u00eates avec des exigences de gestion des co\u00fbts, de rapidit\u00e9 et d\u2019efficacit\u00e9.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple de questionnaire sur un produit<\/h2>\n\n\n\n<p>L\u2019enqu\u00eate peut servir diff\u00e9rents enjeux. Elle pourra servir \u00e0 identifier les habitudes de consommation, \u00e0 r\u00e9aliser une \u00e9tude de march\u00e9 sur le lancement d\u2019une nouvelle r\u00e9alisation ou d\u00e9terminer le rapport du consommateur face aux articles ou objets propos\u00e9s par une entreprise sur le march\u00e9.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.dragnsurvey.com\/fr\/inscription\/?cd=648752&amp;utm_source=blog&amp;utm_medium=dragnsurvey&amp;utm_campaign=blog_Exemple_Questionnaire_Produit&amp;utm_term=Inscription_form\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png\" alt=\"\" class=\"wp-image-4559\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz.png 500w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/06\/creer-questionnaire-en-ligne-sondage-quiz-300x120.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Les habitudes de consommation<\/mark><\/h3>\n\n\n\n<p>Identifiez les habitudes de vos consommateurs, leurs exigences et ce qui les attire. La r\u00e9alisation d\u2019une <strong>enqu\u00eate en ligne <\/strong>vous permettra, entre autres choses, de conna\u00eetre le rapport de vos clients avec le prix, avec l\u2019agencement en magasin,&nbsp; avec les d\u00e9lais de livraison ou avec les biens provenant de l\u2019\u00e9conomie locale.<\/p>\n\n\n\n<p>Vous d\u00e9terminez ainsi leur leitmotiv, adaptez votre offre et r\u00e9pondez \u00e0 leurs attentes.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Le lancement d\u2019un nouvel article<\/mark><\/h3>\n\n\n\n<p><strong>Cr\u00e9er une \u00e9tude de march\u00e9 en ligne<\/strong> permet de tester un bien qui va \u00eatre propos\u00e9 \u00e0 la vente.<\/p>\n\n\n\n<p>Elle a pour objectifs&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de conna\u00eetre le comportement des consommateurs,<\/li>\n\n\n\n<li>de comparer son offre avec celle de la concurrence,<\/li>\n\n\n\n<li>d\u2019identifier les crit\u00e8res de choix,<\/li>\n\n\n\n<li>d\u2019analyser la perception du bien propos\u00e9 \u00e0 la vente,<\/li>\n\n\n\n<li>d\u2019identifier les axes d\u2019innovation\u2026<\/li>\n<\/ul>\n\n\n\n<p>En collectant ces donn\u00e9es, vous pourrez adapter votre offre et maximiser vos chances de r\u00e9ussite lors votre lancement.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#169c6e\" class=\"has-inline-color\">Le rapport au bien consomm\u00e9<\/mark><\/h3>\n\n\n\n<p>Interrogez vos clients par le biais d\u2019une <strong>enqu\u00eate en ligne<\/strong> permet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de conna\u00eetre leur ressenti vis-\u00e0-vis de son utilisation (simple, difficile),<\/li>\n\n\n\n<li>de d\u00e9terminer dans quelle mesure ils seront pr\u00eat \u00e0 vous recommander,<\/li>\n\n\n\n<li>de conna\u00eetre la fr\u00e9quence de consommation,<\/li>\n\n\n\n<li>de conna\u00eetre le degr\u00e9 de satisfaction,<\/li>\n\n\n\n<li>de d\u00e9terminer le rapport au prix (trop ou pas assez cher),<\/li>\n\n\n\n<li>de collecter des recommandations et des suggestions d\u2019am\u00e9lioration.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&gt;&gt; D\u00e9couvrez d\u00e8s maintenant un <strong>exemple de questionnaire sur un produit<\/strong>,<strong> <a href=\"https:\/\/www.dragnsurvey.com\/survey\/r\/bd450c7\">cliquez-ici<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019ensemble de ces donn\u00e9es ont pour objectifs d\u2019am\u00e9liorer votre offre, de r\u00e9pondre aux attentes et d\u2019augmenter votre chiffre d\u2019affaires.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les nouvelles priorit\u00e9s des consommateurs en 2026<\/h2>\n\n\n\n<p>Les comportements d'achat connaissent une transformation majeure en 2026. Les consommateurs fran\u00e7ais affichent la plus grande prudence financi\u00e8re d'Europe, avec 86% qui adaptent leurs d\u00e9penses pour pr\u00e9server leur \u00e9quilibre budg\u00e9taire. Face \u00e0 l'inflation persistante, 58% ressentent un stress mod\u00e9r\u00e9 \u00e0 extr\u00eame au quotidien. Cette situation pousse vers des achats plus rationnels et s\u00e9lectifs, privil\u00e9giant la qualit\u00e9, la transparence tarifaire et l'\u00e9quit\u00e9 comme nouveaux crit\u00e8res de valeur. Parall\u00e8lement, 74% souhaitent une assistance humaine en magasin pour les d\u00e9cisions complexes, tandis que 25% ont d\u00e9j\u00e0 utilis\u00e9 des outils d'achat aliment\u00e9s par l'intelligence artificielle. Int\u00e9grer ces nouvelles dimensions comportementales dans votre <strong>questionnaire produit<\/strong> devient indispensable pour capter les motivations r\u00e9elles d'achat et adapter efficacement votre offre aux attentes actuelles du march\u00e9.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment adapter un exemple de questionnaire sur un produit ?<\/h2>\n\n\n\n<p>L\u2019utilisation d\u2019un <strong>logiciel de sondage en ligne <\/strong>a pour avantage de cr\u00e9er son \u00e9tude en quelques clics, de la diffuser simplement et d\u2019informatiser le traitement des r\u00e9sultats.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.dragnsurvey.com\/download\/telecharger_guide\/?cd=648752&amp;utm_source=blog&amp;utm_medium=dragnsurvey&amp;utm_campaign=blog_Exemple_Questionnaire_Produit&amp;utm_term=Guide\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"211\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg\" alt=\"\" class=\"wp-image-464\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter.jpg 509w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2015\/10\/image-twitter-300x124.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cependant, pour optimiser le taux de participation, diminuer le nombre d\u2019abandons et obtenir les donn\u00e9es dont vous avez besoin, certaines r\u00e8gles doivent \u00eatre respect\u00e9es. Il est recommand\u00e9 de proposer un texte d\u2019introduction pour pr\u00e9senter le sujet de l\u2019\u00e9tude et pr\u00e9ciser le temps de participation. Il est \u00e9galement recommand\u00e9 d\u2019afficher le num\u00e9ro des pages ainsi qu\u2019une barre de progression. Le r\u00e9pondant sait ainsi o\u00f9 il en est, ce qui \u00e9vite le d\u00e9couragement et l\u2019abandon.<\/p>\n\n\n\n<p>Lors de la r\u00e9daction de votre \u00e9tude, il est recommand\u00e9 de proposer des questions claires et si possible un petit nombre. Plus vous serrez long, plus le nombre d\u2019abondons sera important.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.dragnsurvey.com\/request\/demo\/?cd=648752&amp;utm_source=blog&amp;utm_medium=dragnsurvey&amp;utm_campaign=blog_Exemple_Questionnaire_Produit&amp;utm_term=Demo\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"370\" src=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png\" alt=\"\" class=\"wp-image-5399\" style=\"width:650px\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long.png 902w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-300x123.png 300w, https:\/\/www.dragnsurvey.com\/blog\/wp-content\/uploads\/2021\/08\/demander-une-demo-long-768x315.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Articles compl\u00e9mentaires :<br><\/strong>Obtenir des retours clients, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/exemple-questionnaire-satisfaction-client\/\">cliquez-ici<\/a><br>Logiciel de d\u00e9pouillement gratuit, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/logiciel-depouillement-questionnaire-gratuit\/\">cliquez-ici<\/a><br>Mesurer la satisfaction d'une formation, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/exemple-de-questionnaire-de-satisfaction-formation\/\">cliquez-ici<\/a><br>R\u00e9aliser un quiz en ligne avec Darg'n Survey, <a href=\"https:\/\/www.dragnsurvey.com\/quiz-en-ligne\">cliquez-ici<\/a><br>Le sondage en ligne pour mesurer la satisfaction, <a href=\"https:\/\/www.dragnsurvey.com\/sondage-en-ligne\">cliquez-ici<\/a><br>D\u00e9couvrez les diff\u00e9rents types de questionnaires, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/type-de-questionnaire\/\">cliquez-ici<\/a><br>Google Forms et les logiciels de questionnaire en ligne, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/5-meilleures-alternatives-google-forms\/\">cliquez-ici<\/a><br>Les cas d'application d'une question de type Net Promoter Score, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/calcul-net-promoter-score-nps-definition-presentation\/\">cliquez-ici<\/a><br>\u00c9valuer le contentement des acheteurs en posant les bonnes questions, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/14-exemples-de-questions-questionnaire-de-satisfaction-client\/\">cliquez-ici<\/a><\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le questionnaire produit est un outil indispensable pour conna\u00eetre ses prospects, \u00e9couter ses clients et r\u00e9pondre \u00e0 leurs attentes. Il est utilis\u00e9 par de nombreuses structures pour le lancement d\u2019une nouvelle cr\u00e9ation, pour comprendre les habitudes de consommation ou pour tester et \u00e9tudier le comportement des consommateurs. Le recours \u00e0 une solution de sondage en&hellip;&nbsp;<a href=\"https:\/\/www.dragnsurvey.com\/blog\/exemple-questionnaire-produit\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\"><\/p>\n<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">Comment r\u00e9aliser une \u00e9tude<\/span>   sur un produit ?<\/div>\n<p><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-creer-un-questionnaire-en-ligne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment r\u00e9aliser une \u00e9tude sur un produit ? - Drag&#039;n Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/exemple-questionnaire-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9aliser une \u00e9tude sur un produit ?\" \/>\n<meta property=\"og:description\" content=\"Le questionnaire produit est un outil indispensable pour conna\u00eetre ses prospects, \u00e9couter ses clients et r\u00e9pondre \u00e0 leurs attentes. 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