{"id":2040,"date":"2025-04-30T15:23:45","date_gmt":"2025-04-30T15:23:45","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/en\/?p=2040"},"modified":"2025-05-06T07:45:18","modified_gmt":"2025-05-06T07:45:18","slug":"testimonial-la-depeche-du-midi-group-dragnsurvey","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/en\/testimonial-la-depeche-du-midi-group-dragnsurvey\/","title":{"rendered":"
How La D\u00e9p\u00eache du Midi Group Optimizes<\/span> Its Data Collection with Drag’n Survey<\/div>"},"content":{"rendered":"\n

The media world is undergoing a profound transformation, pushing press groups to better understand their readers. It is in this context that the La D\u00e9p\u00eache du Midi Group<\/strong>, a major player in the French press, has chosen to rethink its data collection strategy. We meet with David Guillermin-Raspaud, head of marketing studies and projects, who shares his experience with the Drag’n Survey tool.<\/p>\n\n\n\n

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>> Drag’n Survey<\/strong>, the #1 software for creating online surveys<\/strong>, click here<\/a><\/strong><\/em><\/p>\n\n\n\n

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La D\u00e9p\u00eache du Midi Group Facing the Challenges of Analyzing Reader Expectations<\/span><\/h2>\n\n\n\n

For a French media giant like [La D\u00e9p\u00eache du Midi Group]{.underline}, precisely understanding the needs of its audience represents a considerable challenge. With several flagship titles such as La D\u00e9p\u00eache du Midi, Midi Libre, or Midi Olympique distributed nationwide, the company reaches a broad public.<\/p>\n\n\n\n

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A multifaceted media presence that requires adapted tools<\/h3>\n\n\n\n

The group is not limited to traditional print media. David Guillermin-Raspaud emphasizes that “our sites regularly rank in the top 15 most visited news sites, even top 10 for the ladepeche.fr site with over 15 million visits per week.” This dual presence, both physical and digital, requires reliable and scalable<\/strong> data collection methods.<\/p>\n\n\n\n

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A marketing mission centered on behavior analysis<\/h3>\n\n\n\n

As head of marketing studies and projects, David leads initiatives aimed at “better understanding our consumers and their expectations.” A mission that involves deploying surveys at different stages of product development: “We use surveys to pre-test new products, measure expectations, and also post-test product launches.”<\/p>\n\n\n\n

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The Search for a More Effective Alternative to Existing Solutions<\/span><\/h2>\n\n\n\n

Before adopting Drag’n Survey, La D\u00e9p\u00eache du Midi Group<\/strong> worked with an external provider using another survey platform. However, this solution no longer fully met the evolving needs of the company.<\/p>\n\n\n\n

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Limitations of the previous solution<\/h3>\n\n\n\n

The experience with the previous solution presented certain constraints. David mentions an interface that was “not very trendy and sometimes difficult to use.” These technical aspects represented an obstacle for a team that needed to react quickly to market trends<\/strong> and changes in reading habits.<\/p>\n\n\n\n

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Decision criteria for a new tool<\/h3>\n\n\n\n

The choice of a new platform was made according to specific parameters. “We were looking for the best value for money, meaning a platform that would allow us to create our surveys as we saw fit, with advanced filters and options for the lowest possible price.”<\/p>\n\n\n\n

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The Transition to Drag’n Survey: Simplicity and Efficiency<\/span><\/h2>\n\n\n\n

The decision to migrate to Drag’n Survey came naturally after a positive first contact. “The contact with the person at Drag’n Survey went very well,” recalls David.<\/p>\n\n\n\n

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A smooth adoption<\/h3>\n\n\n\n

The implementation of the tool was done without major difficulty, with a remarkably short learning curve<\/strong>. David mentions that he is the main user of the solution within the group, which allows for centralized and consistent management of different studies.<\/p>\n\n\n\n

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Most popular features<\/h3>\n\n\n\n

Asked about the aspects of the tool he uses most frequently, David simply answers: “Survey creation.” This core functionality perfectly meets the daily needs of La D\u00e9p\u00eache du Midi Group’s<\/strong> marketing team.<\/p>\n\n\n\n

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