{"id":1045,"date":"2024-01-17T13:07:04","date_gmt":"2024-01-17T13:07:04","guid":{"rendered":"https:\/\/www.dragnsurvey.com\/blog\/en\/?p=1045"},"modified":"2025-11-10T13:56:50","modified_gmt":"2025-11-10T13:56:50","slug":"how-to-conduct-quantitative-research","status":"publish","type":"post","link":"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/","title":{"rendered":"<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">How to conduct<\/span>   quantitative research?<\/div>"},"content":{"rendered":"\n<div style=\"background-color: #E6F3FF; padding: 20px; border-radius: 8px; margin: 20px 0;\">\n  <h2 style=\"color: #1976D2; margin-top: 0;\">\ud83d\udcca What is Quantitative Research? (Definition)<\/h2>\n  \n  <p style=\"font-size: 16px; line-height: 1.6;\"><strong>Quantitative research is a research method that measures and analyzes behaviors, opinions, or expectations on a large scale to obtain quantified and statistically significant results.<\/strong><\/p>\n  \n  <h3 style=\"color: #1976D2;\">\u2705 The 3 Key Characteristics:<\/h3>\n  \n  <ul style=\"line-height: 1.8;\">\n    <li><strong>Large sample:<\/strong> 100 to several thousand people<\/li>\n    <li><strong>Closed-ended questions:<\/strong> Multiple choice, scales, rankings<\/li>\n    <li><strong>Quantified results:<\/strong> Statistics, percentages, graphs<\/li>\n  <\/ul>\n  <br>\n  <p style=\"font-size: 15px; line-height: 1.6;\">\ud83d\udca1 <strong>Remember:<\/strong> Quantitative research answers the questions &#8220;Who?&#8221;, &#8220;What?&#8221;, &#8220;How many?&#8221; and &#8220;Where?&#8221; unlike qualitative research which explores the &#8220;Why?&#8221;.<\/p>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Quantitative research<\/strong> is a data collection method that allows you to analyze behaviors, opinions, or expectations on a large scale to obtain quantified and statistically significant results. This approach relies on surveys administered to a representative sample, typically consisting of several hundred to several thousand people.<\/p>\n\n\n\n<p>The three pillars of successful quantitative research are defining a clear research question to guide the study, selecting a <strong>representative sample of the target population<\/strong>, and using closed-ended questions to facilitate statistical analysis of results. Unlike qualitative research which explores the &#8220;why&#8221; in depth, quantitative research measures the &#8220;who,&#8221; &#8220;what,&#8221; &#8220;how many,&#8221; and &#8220;how&#8221; to validate hypotheses and make strategic decisions based on objective data.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;&gt; To discover the differences between <strong>qualitative research<\/strong> and <strong>quantitative research<\/strong>, <strong><a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/what-are-the-differences-between-qualitative-and-quantitative-research\/\">click here<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"381\" src=\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/quantitative-research.jpg\" alt=\"\" class=\"wp-image-1046\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/quantitative-research.jpg 700w, https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/quantitative-research-300x163.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Guide to question types for effective quantitative research<\/span><\/h2>\n\n\n\n<table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\">\n<thead>\n<tr style=\"background-color: #2196F3; color: white;\">\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Question Type<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Description<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">When to Use<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Single Choice MCQ<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Only one possible answer among several options<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Exclusive choices, binary behaviors<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">What is your main industry sector?<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Multiple Choice MCQ<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Multiple answers possible simultaneously<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Multiple uses, varied preferences<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Which channels do you use to get information?<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Likert Scale<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Measures degree of agreement or satisfaction (1 to 5 or 1 to 7)<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Attitudes, opinions, satisfaction<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Are you satisfied with our service? (1 = not at all, 5 = very satisfied)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Semantic Differential Scale<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Positioning between two opposite adjectives<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Brand perception, product image<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Our brand is: Innovative [1-2-3-4-5] Traditional<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Net Promoter Score (NPS)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Likelihood of recommendation on a 0-10 scale<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Customer loyalty, brand ambassadors<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Would you recommend our company to others?<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Ranking Question<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Hierarchical ordering of items by importance<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Priorities, ordered preferences<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Rank these purchase criteria from most to least important<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Question Matrix<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Series of questions using the same response scale<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Multi-criteria evaluation, time saving<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Rate each aspect of our service (quality, speed, price&#8230;)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Conduct quantitative research in 7 steps<\/span><\/h2>\n\n\n\n<p>For the quantitative study to be successful, it is important to proceed methodically. In practice, there are 7 essential steps to <strong>conduct quantitative research<\/strong>.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Define the issue<\/h3>\n\n\n\n<p>The first step is to define the problem and more precisely the main <strong>question that the study is supposed to answer<\/strong>. This is in a way the objective targeted by the latter.<\/p>\n\n\n\n<p>Defining the objective allows the survey questions to be written. The answers obtained will make it possible to respond to the defined issue.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.dragnsurvey.com\/en\/register\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2021\/06\/create-online-survey-quiz-poll.png\" alt=\"\" class=\"wp-image-728\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2021\/06\/create-online-survey-quiz-poll.png 500w, https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2021\/06\/create-online-survey-quiz-poll-300x120.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Choose the method for collecting data<\/h3>\n\n\n\n<p>Many data collection methods can be used in a survey, the most commonly used being <strong>the survey<\/strong>.<\/p>\n\n\n\n<p>Using a survey makes it possible to collect information about one&#8217;s market. The data collected in this context somehow has an expiration date. The survey makes it possible to study a fact or answer a specific question.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Define the sample<\/h3>\n\n\n\n<p>Delimiting the sample consists in <strong>defining the audience that can respond<\/strong> optimally to the established questionnaire. It can be carried out on the basis of different criteria, in particular demographic: age, gender, place of residence, household composition, etc.<\/p>\n\n\n\n<p>If useful, it may be relevant to segment the sample. Indeed, the questions to be asked may differ if the chosen population is the direct or indirect target of a product or service.<\/p>\n\n\n\n<p>The quality of quantitative research depends greatly on the quality of the established sample, which is why this step is crucial when developing it.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Master the subject of quantitative study<\/h3>\n\n\n\n<p>The best way to collect useful information on a topic is obviously to learn about it. This also proves necessary to be credible with the people interviewed. Indeed, these people may eventually seek to obtain information on the subject before answering the questions asked.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Conduct quantitative research<\/h3>\n\n\n\n<p>Many solutions can be adopted to submit the survey to the sample. Currently, it is possible to distribute the questionnaire on social networks, forums, blog comments, by email or directly to a consumer panel. It is also possible to interview respondents face-to-face or by phone.<\/p>\n\n\n\n<p>One of the advantages of an online survey is that respondents can complete it whenever they want.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Process and analyze the results<\/h3>\n\n\n\n<p>In order to exploit the data obtained as part of quantitative research, <strong>it is necessary to analyze it<\/strong>. With an online survey solution, the data is processed directly by the software.<\/p>\n\n\n\n<p>It is possible to apply filters from the software to sort and segment the data. By doing so, it becomes easier to compare the information to each other, draw meaning from it and draw a relevant conclusion.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Share the research report<\/h3>\n\n\n\n<p>Conducting <strong>quantitative research<\/strong> should allow the implementation of a report. To demonstrate the relevance of the study, this report must <strong>highlight the answers to the initial issue<\/strong> and above all, lead to the development of strategic decisions.<\/p>\n\n\n\n<p>One of the advantages of an online survey solution is that reports are generated automatically.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"399\" src=\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/question-mark-survey.jpg\" alt=\"\" class=\"wp-image-1047\" srcset=\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/question-mark-survey.jpg 726w, https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/question-mark-survey-300x165.jpg 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Examples of quantitative questions<\/span><\/h2>\n\n\n\n<p><strong>Quantitative research<\/strong> must be established in order to obtain quality and relevant results. Indeed, poorly worded, off-topic or overly vague questions can compromise these results, which is why it is important to use quantitative questions, which can take different forms.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Closed-ended single response questions<\/h3>\n\n\n\n<p>Closed-ended single response questions frame the responses that the respondent can give and make it possible to impose a particular type of response. They also guarantee <strong>obtaining very precise information<\/strong>.<\/p>\n\n\n\n<p>This type of question thus suggests responses such as: yes or no. In some exceptional cases, it is possible to accept a response of the &#8220;other&#8221; type.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Closed-ended multiple response questions<\/h3>\n\n\n\n<p>This type of <strong>multiple choice question<\/strong> allows respondents to give several responses to a single question. It is necessary to specify in the wording of the question that it is possible to provide several answers.<\/p>\n\n\n\n<p>The use of multiple choice questions makes it possible to <strong>obtain complete responses<\/strong>.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Closed-ended scale questions<\/h3>\n\n\n\n<p>Closed-ended scale questions are used to gauge and measure. The scales used are <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/likert-scale\/\">Likert scales<\/a>, which offer evaluation items and the Osgood scale which offers a numerical evaluation.<\/p>\n\n\n\n<p>Closed-ended scale questions are relevant for <strong>evaluating or gauging a feeling or impression<\/strong> (satisfaction with a product or service, understanding information, etc.).<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Closed-ended ranking questions<\/h3>\n\n\n\n<p>Closed-ended ranking questions are used to gauge respondents&#8217; preferences.<\/p>\n\n\n\n<p>With an online survey software, the results are easy to process. It is therefore not necessary to limit the number of items to be ranked.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Successfully conducting your quantitative research: recommendations based on your situation<\/span><\/h2>\n\n\n\n<p>Well-designed <strong>quantitative research<\/strong> transforms intuitions into strategic decisions based on objective data. The key to success lies in adapting the methodology to your specific objectives and rigorously following the seven steps presented in this guide, from defining your research question to sharing the conclusions.<\/p>\n\n\n\n<div style=\"background-color: #E3F2FD; padding: 15px; border-left: 4px solid #2196F3; margin: 15px 0;\">\n  <h3 style=\"color: #1976D2; margin-top: 0;\">For Companies Launching a New Product<\/h3>\n  <p style=\"line-height: 1.6;\">Favor a sequential approach starting with exploratory qualitative research to identify needs and expectations, followed by validation quantitative research with a sample of five hundred to one thousand people. Focus your questions on purchase intent, price acceptability, and determining decision criteria.<\/p>\n<\/div>\n\n\n\n<div style=\"background-color: #F3E5F5; padding: 15px; border-left: 4px solid #9C27B0; margin: 15px 0;\">\n  <h3 style=\"color: #7B1FA2; margin-top: 0;\">For Measuring Customer Satisfaction<\/h3>\n  <p style=\"line-height: 1.6;\">Integrate your survey directly into the customer journey, ideally after a purchase or interaction with customer service. Use the Net Promoter Score and satisfaction scales to obtain quantifiable indicators that allow you to track evolution over time and quickly identify priority areas for improvement.<\/p>\n<\/div>\n\n\n\n<div style=\"background-color: #E8F5E9; padding: 15px; border-left: 4px solid #4CAF50; margin: 15px 0;\">\n  <h3 style=\"color: #388E3C; margin-top: 0;\">For Students and Researchers<\/h3>\n  <p style=\"line-height: 1.6;\">Ensure that your sample meets the statistical representativeness criteria required by your institution. Thoroughly document your methodology, justify your sample size, and use appropriate statistical tests to validate your research hypotheses with academic rigor.<\/p>\n<\/div>\n\n\n\n<p>Using <strong>GDPR-compliant online survey tools<\/strong> considerably simplifies data collection and analysis while guaranteeing the protection of your respondents&#8217; personal information. These platforms offer advanced features such as multi-channel distribution, real-time analysis, and automatic generation of visual reports that accelerate decision-making.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">FAQ Quantitative Research<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is the main difference between quantitative research and qualitative research?<\/h3>\n\n\n\n<p>The fundamental difference lies in the objective and nature of the data collected. <strong>Quantitative research measures and quantifies phenomena on a large scale<\/strong> by relying on statistically significant quantified data, collected from samples of several hundred to thousands of people via structured surveys. It answers the questions who, what, how many, where, and when. Conversely, qualitative research explores and deeply understands motivations, behaviors, and perceptions by interviewing a small group of fifteen to thirty people through in-depth interviews. It answers the questions why and how. These two approaches are complementary: qualitative research identifies hypotheses and understands mechanisms, while quantitative research validates these hypotheses on a large scale with statistical evidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the ideal sample size for quantitative research?<\/h3>\n\n\n\n<p>Sample size depends on several factors, including the size of your target population, the desired level of precision, and the acceptable margin of error. For representative research at the national level in France, a sample of one thousand people is generally recommended to obtain a margin of error of three percent with a confidence level of ninety-five percent. For more limited populations such as a company&#8217;s customers, a sample of three hundred to five hundred respondents may suffice. The key is to guarantee sample representativeness by applying quotas on relevant demographic criteria such as age, gender, geographic location, or socio-professional category. A sample that is too small compromises statistical reliability, while an excessively large sample increases costs without significantly improving result precision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What types of questions should be prioritized in a quantitative survey?<\/h3>\n\n\n\n<p>An effective <strong>quantitative survey<\/strong> relies primarily on closed-ended questions that facilitate statistical analysis and result comparison. Single-answer questions offer binary choices such as yes or no, ideal for obtaining precise and unequivocal data. Multiple-choice questions allow respondents to select several relevant options, thus providing a more complete view of their behaviors or preferences. Rating scales, notably the Likert scale which generally offers five to seven levels of agreement or satisfaction, serve to measure the intensity of a feeling or opinion. Ranking questions ask respondents to order elements according to their preferences, thus revealing value hierarchies. Each question must be clear, unbiased, and directly related to your research question to guarantee exploitable and relevant results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long does it take to complete a full quantitative research project?<\/h3>\n\n\n\n<p>The total duration of quantitative research generally varies between three and six weeks depending on project complexity. The preparation phase including defining the research question, constructing the survey, and selecting the sample requires one to two weeks. The data collection phase represents the most variable timeframe: for an online survey distributed to an existing panel, allow one to two weeks, while a telephone or face-to-face survey may require three to four weeks. Results analysis and report writing require one to two additional weeks. Online survey tools like Drag&#8217;n Survey considerably accelerate the process by automating collection, data processing, and graphic report generation. For urgent projects with dedicated resources, it is possible to complete simplified quantitative research in two weeks, although this accelerated approach may compromise analysis depth.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>More about survey:<\/strong><br>Cross-Cultural Digital Survey, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/online-multilingual-survey\/\">click here<\/a><br>Client Recommendation Metric, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/what-is-the-net-promoter-score-nps\/\">click here<\/a><br>Typeform Replacement Options, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/5-must-have-alternatives-for-typeform\/\">click here<\/a><br>Form Building Alternatives to JotForm, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/best-jotform-alternatives\/\">click here<\/a><br>Different Platforms for Form Generation, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/5-alternatives-for-surveymonkey-to-create-a-questionnaire-online\/\">click here<\/a><br>Form Creation Tools Besides Google Forms, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/5-best-google-forms-alternatives\/\">click here<\/a><br>Top 10 Online Quiz Builders for Engaging Content, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/best-software-for-creating-an-online-quiz\/\">click here<\/a><br>The Importance of the Customer Satisfaction Score, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/customer-satisfaction-score-csat\/\">click here<\/a><br>Benefits of Incorporating Multiple Choice Queries in Surveys, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/multiple-choice-questions-mcqs\/\">click here<\/a><br>10 Online Survey Platforms That Excel in Questionnaire Design, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/best-tools-for-creating-an-online-survey\/\">click here<\/a><\/p>\n\n\n\n<p><strong><strong>Read the article:<\/strong><\/strong><br>Polish &#8211; badanie ilo\u015bciowe, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/pl\/jak-przeprowadzic-badanie-ilosciowe\/\">click here<\/a><br>French \u2013 \u00e9tude quantitative, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/comment-faire-une-etude-quantitative\/\">click here<\/a><br>German \u2013 quantitative Forschung, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/de\/wie-betreibt-man-quantitative-forschung\/\">click here<\/a><br>Portuguese \u2013 pesquisa quantitativa, <a href=\"https:\/\/www.dragnsurvey.com\/blog\/pt\/como-fazer-um-estudo-quantitativo\/\">click here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcca What is Quantitative Research? (Definition) Quantitative research is a research method that measures and analyzes behaviors, opinions, or expectations on a large scale to obtain quantified and statistically significant results. \u2705 The 3 Key Characteristics: Large sample: 100 to several thousand people Closed-ended questions: Multiple choice, scales, rankings Quantified results: Statistics, percentages, graphs \ud83d\udca1&hellip;&nbsp;<a href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\"><\/p>\n<div style=\"margin-top:3rem;margin-bottom:1rem;\"><span class=\"firstpart\">How to conduct<\/span>   quantitative research?<\/div>\n<p><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1045","post","type-post","status-publish","format-standard","hentry","category-create-online-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to conduct quantitative research? - Drag&#039;n Survey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to conduct quantitative research? - Drag&#039;n Survey\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udcca What is Quantitative Research? (Definition) Quantitative research is a research method that measures and analyzes behaviors, opinions, or expectations on a large scale to obtain quantified and statistically significant results. \u2705 The 3 Key Characteristics: Large sample: 100 to several thousand people Closed-ended questions: Multiple choice, scales, rankings Quantified results: Statistics, percentages, graphs \ud83d\udca1&hellip;&nbsp;Read More &raquo;How to conduct  quantitative research?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Drag&#039;n Survey\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-17T13:07:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T13:56:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/quantitative-research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DragnSurvey_int\" \/>\n<meta name=\"twitter:site\" content=\"@DragnSurvey_int\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/\"},\"author\":{\"name\":\"Benoit\",\"@id\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/#\/schema\/person\/9e74aebc085e657591cb44bfaf353703\"},\"headline\":\"How to conduct quantitative research?\",\"datePublished\":\"2024-01-17T13:07:04+00:00\",\"dateModified\":\"2025-11-10T13:56:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/\"},\"wordCount\":1951,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/wp-content\/uploads\/2024\/01\/quantitative-research.jpg\",\"articleSection\":[\"create online survey\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/\",\"url\":\"https:\/\/www.dragnsurvey.com\/blog\/en\/how-to-conduct-quantitative-research\/\",\"name\":\"How to conduct quantitative research? 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